Journal of Korean Society of Rural Planning (농촌계획)

Korean Society of Rural Planning (한국농촌계획학회)
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A Study on the participant's perception of importance and performance in rural tourism network products with local tourism resources - focused on the rural tourism network products of Damyang Gun -

지역 관광자원을 연계한 네트워크형 농촌관광상품 참가자의 중요도-수행도 분석 - 전남 담양군 네트워크형 농촌관광상품을 중심으로 -

  • Received : 2017.02.08
  • Accepted : 2018.01.02
  • Published : 2018.02.28
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Abstract

The purpose of this study was to analyze the participant's perception of importance and performance of rural tourism network products that are linked with local resources, and propose the implications on the development direction of such products. The focus is on helping rural tourism network products acquire competencies that will help them evolve their business and differentiate themselves. To reach these objectives, a survey was designed through theoretical research on the motive of rural tourism and on agritourism networks. The survey was carried out on visitors to rural communities that produce rural tourism network products from November, 2015, to January, 2016 using 165 copies of a questionnaire after distributing 175 copies. The first quadrant continue and sustain', an area of high importance and high performance, included trial program components, stress reduction, getting away from daily routines, gaining new experiences, comfort, experiencing rural culture, travel expenses, and making memories with family. The second quadrant 'requires intensive improvement', an area of high importance but low performance, included having diverse trial programs, refreshment, experiencing agriculture, and education of children. Therefore, continuous interest is required for the area of 'maintenance' just as it is for activating educational farms in rural communities and a more fundamental improvement in the operation should be made for the area of 'intensive management'.

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References

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