The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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Research on jacket-fit satisfaction among men in their 20s and 30s using 3D body scanning

3D 바디 스캐닝을 활용한 20~30대 남성의 자켓 맞음새 만족도

  • Lee, Sojung (Dept. of Fashion Industry, Ewha Womans University) ;
  • Sohn, Jaemin (Dept. of Fashion Industry, Ewha Womans University) ;
  • Kim, Dong-Eun (Dept. of Fashion Industry, Ewha Womans University)
  • 이소정 (이화여자대학교 의류산업학과) ;
  • 손재민 (이화여자대학교 의류산업학과) ;
  • 김동은 (이화여자대학교 의류산업학과)
  • Received : 2018.02.06
  • Accepted : 2018.02.21
  • Published : 2018.02.28
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Abstract

The study purpose was to investigate the jacket-fit satisfaction level of men in their 20s and 30s, using body-scanning data and a questionnaire. Thirty-five men were scanned using a 3D body scanner. The participants were divided into three groups (Small, Medium, and Large) based on their chest-circumference measurement. Their levels of satisfaction with the fit of their tailored jacket were compared by group. Chest, waist, and hip circumferences increased substantially as group size increased. The M-group was mostly satisfied with all body-site views. The S-group was especially dissatisfied with height, back width, waist circumference, and upper-arm circumference. The L-group was especially dissatisfied with waist circumference and hip circumference. The majority of the participants preferred the jacket closely fitted to their body. More than half of the participants thought finding a jacket of suitable size was difficult. When purchasing ready-to-wear jackets, the S-group and the M-group considered shoulder width important, while the L-group considered chest circumference the most important area. When evaluating the fit of ready-to-wear jackets, the L-group evaluated chest circumference, back width, and waist circumference as poor fits. The M-group evaluated sleeve length and shoulder width as poor fits, and the S-group agreed with respect to sleeve length. Body-satisfaction levels and matching jacket-satisfaction levels differed by body-size group, as did areas that need improvement. The conclusion is that size-group analysis using 3D body scanning can be utilized effectively for jacket-fit analysis. The findings of the current study can be applied to improving jacket fit among young male consumers.

Keywords

References

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