DOI QR코드

DOI QR Code

고객 무례행동의 부정적 정서를 통한 감정소지에 미치는 영향

The effect of customer incivility on emotional exhaustion through negative affectivity

  • 투고 : 2017.10.16
  • 심사 : 2018.01.05
  • 발행 : 2018.01.31

초록

고객무례행동은 서비스 직무를 수행하는 직원들에게 중요한 스트레스 요인으로 작용되어 왔으며, 이는 공무원 조직의 민원처리업무를 수행하는 직원들에게도 동일하게 나타나고 있다. 본 연구는 공무원 조직을 대상으로 고객 무례행동의 부정적 효과 및 이를 줄일 수 있는 방안 파악을 연구목적으로 제시하였다. 본 연구 목적을 달성하기 위하여 자원보존이론을 바탕으로, 고객 접점에서 발생하는 고객 무례행동을 경험한 직원은 부정적 정서를 유발하게 되며 이는 결국 감정소진을 이끌게 될 것이라 예측하였다. 또한 직원들이 지각하는 사회적 지원(조직지원, 상사지원, 동료지원)이 고객무례행동과 부정적 정서간의 관계를 완화시켜줄 것이라 예측하였다. 본 연구는 공공기관의 공무원들을 대상으로 수집한 481부의 설문지를 바탕으로 분석하였으며 분석 결과는 다음과 같다. 첫째, 고객무례행동은 부정적 정서를 유발한다. 둘째, 부정적 정서는 고객무례행동과 감정소진과의 관계를 매개한다. 셋째, 고객무례행동과 부정적 정서와의 관계는 사회적 지원 중 조직지원인식만이 조절효과를 나타내었다. 이상의 연구결과를 바탕으로 연구의 시사점 한계 및 향후 연구방향을 제시하였다.

Customer incivility is an important stress factor employees performing service tasks, and this is equally true for employees who perform civil affairs services. The purpose of this study is to investigate the negative effects of adverse customer behavior and ways to reduce it. This study adopts the Conservation of Resource (COR) theory in order to examine customer incivility. This study predicts that customer incivility will negative emotions and eventually lead to emotional exhaustion in employees. We also predict that social support (organizational support, supervisor support, coworker support) perceived by employees would moderate the relationship between customer incivility and negative emotions. This study is based on 481 questionnaires collected from public officials. The results are as follows: First, customer incivility causes negative emotions. Second, negative emotions mediate the relationship between customer incivility and emotional exhaustion. Third, the relationship between customer incivility and negative emotions showed moderating effects on the perception of organizational support which is one of three types of social support. Based on the results of this study, implications, limitations, and future direction of research are suggested.

키워드

과제정보

연구 과제 주관 기관 : 호서대학교

참고문헌

  1. Jung, H. S., Yoon, H. H., "Antecedents and consequences of employees' job stress in a foodservice industry: FoCused on emotional labor and turnover intent," International Journal of Hospitality Management, 38, pp. 84-88, 2014. DOI: https://doi.org/10.1016/j.ijhm.2014.01.007
  2. Guy, M. E., Newman, M. A., "Women's jobs, men's jobs: Sex segregation and emotional labor," Public Administration Review, vol. 64, no. 3, pp. 289-298, 2004 . DOI: https://doi.org/10.1111/j.1540-6210.2004.00373.x
  3. Shin. H.J., "A Study on the Effect Relationship of the Emotional Laborand Personal Characteristic of Civil Servants on the Job Commitment in Civil Affairs Administration," The Journal of Korean Association for Industry Security, vol. 4, no. 1, pp. 27-68, 2014.
  4. Andersson, L., Pearson, C., "Tit for tat? The spiraling effect of incivility in the workplace," The Academy of Management Review, vol. 24, no. 3, pp. 452-471, 1999. DOI: https://doi.org/10.2307/259136
  5. Sliter, M., Jex, S., Wolford, K., Mclnnemey, J., "How rude! Emotional labor as a mediator between Customer incivility and employee outcomes," Journal of occupational health psychology, vol. 15, no. 4, pp. 468-478, 2010. DOI: https://doi.org/10.1037/a0020723
  6. Kim, G., Ro, H., Hutchinson, J., Kwun, D. J., "The effect of jay-Customer behaviors on employee job stress and job satisfaction," International Journal of Hospitality & Tourism Administration, vol. 15, no. 4, pp. 394-416, 2014. DOI: https://doi.org/10.1080/15256480.2014.961797
  7. Bunk, J. A., Magley, V. J., "The role of appraisals and emotions in understanding experiences of workplace incivility," Journal of Occupational Health Psychology, vol. 18, no. 1, pp. 87-102, 2013. DOI: https://doi.org/10.1037/a0030987
  8. Sliter, M., Sliter, K., Jex, S., "The employee as a punching bag: The effect of multiple sources of incivility on employee withdrawal behavior and sales performance," Journal of Organizational Behavior, vol. 33, no. 1, pp. 121-139, 2012. DOI: https://doi.org/10.1002/job.767
  9. ParaLiu, Y., Prati, L. M., Perrewe, P. L., Ferris, G. R., "The relationship between emot ional resources and emotional labor: An exploratory study," Journal of Applied Social Psychology, vol. 38, no. 10, pp. 2410-2439, 2008. DOI: https://doi.org/10.1111/j.1559-1816.2008.00398.x
  10. Parasuraman, A., Zeithaml, V. A., Berry, L. L., "A conceptual model of service quality and its implications for future research," the Journal of Marketing, pp. 41-50, 1985.
  11. Tsai, W., "Knowledge transfer in intraorganizational networks: Effects of network position and absorptive capacity on business unit innovation and performance," Academy of management journal, vol. 44, no. 5, pp. 996-1004, 2001. DOI: https://doi.org/10.2307/3069443
  12. Bono, J. E., Vey, M. A., "Toward understanding emotional management at work," A quantitative review of emotional lab or research, 2005.
  13. Hobfoll, S. E., "Conservat ion of resources: A new attempt at conceptualizing stress," American psychologist, vol. 44, no. 3, 513, 1989. DOI: https://doi.org/10.1037/0003-066X.44.3.513
  14. Halbesleben, J. R., Neveu, J. P., Paustian-Underdahl, S. C., Westman, M., "Getting to the "COR'' understanding the role of resources in conservation of resources theory," Journal of Management, vol. 40, no. 5, pp. 1334-1364, 2014. DOI: https://doi.org/10.1177/0149206314527130
  15. Cropanzano, R., Stein, J. H., Nadisic, T., "Social justice and the experience of emotion," Routledge, 2011.
  16. Han, S. J., Bonn, M. A., Cho, M., "The relationship between Customer incivility, restaurant frontline service employee burnout and turnover intention," International Journal of Hospitality Management, 52, pp. 97-106, 2016. DOI: https://doi.org/10.1016/j.ijhm.2015.10.002
  17. Ben-Zur, H., Yagil, D., "The relationship between empowerment, aggressive behaviours of Customers, coping, and burnout," European Journal of Work and Organizational Psychology, vol. 14, no. 1, pp. 81-99, 2005. DOI: https://doi.org/10.1080/13594320444000281
  18. Walsh, B. M., "Workplace Incivility Training: A Model of Training Effectiveness," University of Connecticut, 2011.
  19. Grandey, A. A., Kern, J. H., Frone, M. R., "Verbal abuse from outsiders versus insiders: comparing frequency, impact on emotional exhaustion, and the role of emotional labor," Journal of occupational health psychology, vol. 12, no. 1, 63, 2007. DOI: https://doi.org/10.1037/1076-8998.12.1.63
  20. Kern, J. H., Grandey, A. A., "Customer incivility as a social stressor: the role of race and racial identity for service employees," Journal of Occupational Health Psychology, vol. 14, no. 1, 46, 2009. DOI: https://doi.org/10.1037/a0012684
  21. Park, K.A., "Responses to Customer Anger in the Service Encounter: Retail Employee vs Other Customer Perspectives," Fashion & Textile Research Journal, vol. 12, no. 5, pp. 591-598, 2010. DOI: https://doi.org/10.5805/KSCI.2010.12.5.591
  22. Kim, G.H., "The effects of a salesperson's affectivity, job autonomy, and Customer incivility on the performance and consequences of emotional labor", 2015.
  23. Barling, J., Rogers, A. G., Kelloway, E. K., "Behind closed doors: in-home workers' experience of sexual harassment and workplace violence," Journal of occupational health psychology, vol. 6, no. 3, 255, 2001. DOI: https://doi.org/10.1037/1076-8998.6.3.255
  24. Van Jaarsveld, D. D., Walker, D. D., Skarlicki, D. P., "The role of job demands and emotional exhaustion in the relationship between Customer and employee incivility," Journal of Management, vol. 36, no. 6, pp. 1486-1504, 2010. DOI: https://doi.org/10.1177/0149206310368998
  25. Pines, A., Aronson, E., "Career burnout: Causes and cures," Free press, 1998.
  26. Maslach, C., Schaufeli, W. B., Leiter, M. P., "Job burnout," Annual review of psychology, vol. 52, no. 1, pp. 397-422, 2001. DOI: https://doi.org/10.1146/annurev.psvch.52.1.397
  27. Hobfoll, S. E., Wells, J. D., "Conservation of Resources, Stress, and Aging," In Handbook of aging and mental health (pp. pp. 121-134). Springer US, 1998. DOI: https://doi.org/10.1007/978-1-4899-0098-26
  28. Eisenberger, R., Armeli, S., Rexwinkel, B., Lynch, P. D., Rhoades, L., "Reciprocation of perceived organizational support," Journal of applied psychology, vol. 86, no. 1, 42, 2001. DOI: https://doi.org/10.1037/0021-9010.86.1.42
  29. Eisenberger, R., Cotterell, N., Marvel, J., "Reciprocation ideology," Journal of personality and social psychology, vol. 53, no. 4, 743, 1987. DOI: https://doi.org/10.1037/0022-3514.53.4.743
  30. Antonucci, T. C., Jackson, J. S., "The role of reciprocity in social support. Sarason, Barbara R. (Ed); Sarason, Irwin G. (Ed); Pierce, Gregory R. (Ed). (1990). Social support: An interactional view., (pp. pp. 173-198). Oxford, England: John Wiley & Sons, 1990.
  31. Rhoades, L., Eisenberger, R., "Perceived organizational support: a review of the literature," Journal of Applied Psychology, vol. 87, no. 4, pp. 698-714, 2002. DOI: https://doi.org/10.1037/0021-9010.87.4.698
  32. Kossek, E. E., Pichler, S., Bodner, T., Hammer, L. B., "Workplace social support and work?family conflict: A meta?analysis clarifying the influence of general and work?family?specific supervisor and organizational support," Personnel psychology, vol. 64, no. 2, pp. 289-313, 2011. DOI: https://doi.org/10.1111/j.1744-6570.2011.01211.x
  33. Halbesleben, J. R., "Sources of social support and burnout: a meta-analytic test of the conservation of resources model," Journal of applied Psychology, vol. 91, no. 5, 1134, 2006. DOI: https://doi.org/10.1037/0021-9010.91.5.1134
  34. Susskind, A. M., Kacmar, K. M., Borchgrevink, C. P., "Customer service providers' attitudes relating to Customer service and Customer satisfaction in the Customer-server exchange," Journal of Applied Psychology, vol. 88, no. 1, 179, 2003. DOI: https://doi.org/10.1037/0021-9010.88.1.179
  35. Halbesleben, J. R., Buckley, M. R., "Burnout in organizational life," Journal of management, vol. 30, no. 6, pp. 859-879, 2004. DOI: https://doi.org/10.1016/j.jm.2004.06.004
  36. Van Emmerik, I. H., Euwema, M. C., Bakker, A. B., "Threats of workplace violence and the buffering effect of social support," Group & Organization Management, vol. 32, no. 2, pp. 152-175, 2007. DOI: https://doi.org/10.1177/1059601106286784
  37. Van Katwyk, P. T., Fox, S., Spector, P. E., Kelloway, E. K., "Using the Job-Related Affective Well-Being Scale (JAWS) to investigate affective responses to work stressors," Journal of occupational health psychology, vol. 5, no. 2, 219, 2000. DOI: https://doi.org/10.1037/1076-8998.5.2.219
  38. Maslach, C., Jackson, S. E., "MBI: Maslach burnout inventory," Palo Alto, C, 1981..
  39. Eisenberger, R., Huntington, R., Hutchinson, S., and Sowa, D., "Perceived organizational support," Journal of Applied Psychology, 71, pp. 500-507, 1986. DOI: https://doi.org/10.1037/0021-9010.71.3.500
  40. Greenhaus, J. H., Parasuraman, S., Wormley, W. M., "Effects of race on organizational experiences, job performance evaluations, and career outcomes", Academy of management Journal, vol. 33, no. 1, pp. 64-86, 1990. DOI: https://doi.org/10.2307/256352
  41. Tucker, S., Chmiel, N., Turner, N., Hershcovis, M. S., Stride, C. B., "Perceived organizational support for safety and employee safety voice: the mediating role of coworker support for safety," Journal of occupational health psychology, vol. 13, no. 4, 319, 2008. DOI: https://doi.org/10.1037/1076-8998.13.4.319
  42. Hair, J., Black, B., Babin, B., Anderson, R. Tatham, R., Multivariate Data Analysis(6th edition), Upper saddle River, NJ: Prentice-Hall, 2006.
  43. Hofstede, G., Cultures and Organizations: Software of the mind, New York: McGraw-Hill, 1990.
  44. Hong, S.H. "The Criteria for Selecting Appropriate Fit Indices in Structural Equation Modeling and Their Rationales", Korean Journal of Clinical Psychology, 19, pp.pp. 161-177, 2000.
  45. Cohen, J.(1988), Statistical Power Analysis for the Behavioral Sciences(2nd Ed.), Lawrence Erlbaum Associates, Inc.
  46. Kim, G,S., "PLS-SEM(Structural Equation Modeling) Analysis of Quality Measurement and Management Performance: Development and Application of the KNPS Model", Academy of Customer satisfaction management, pp. 23-41, 2014.
  47. ping, RA, "Latent Variable Interactions and Quadratics in Survey Data: A Source Book for Theoretical Model Testing. 2nded., 2003.
  48. Browne, M.W. and R. Cudeck, Alternative Ways of Assessing Model Fit: in K.A. Bollen and J.S. Long(Eds.), Testing structural equation models(pp.pp. 445-455), Newbury Park, CA: Sage, 1993.