Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
권호 표지
DOI QR코드

DOI QR Code

Brain Waves Evoked by the Changes of Background Pastel Colors with a Pattern of Achromatic Color

무채색 무늬가 포함된 배경색의 파스텔색상에 따른 뇌파반응

  • Lee, Heeran (Dept. of Clothing and Textiles, Chungnam National University) ;
  • Kim, Soyoung (Dept. of Clothing and Textiles, Chungnam National University) ;
  • Kim, Kiseong (Dept. of Bio and Brain Engineering, KAIST) ;
  • Hong, Kyunghi (Dept. of Clothing and Textiles, Chungnam National University)
  • Received : 2017.09.06
  • Accepted : 2017.09.28
  • Published : 2017.10.31
Download PDF
⟨ Previous Next ⟩

Abstract

Recently, consumers' evaluation and purchase of online design has been increasing due to the popularization of designing through personal computers, but there has not been enough studies on consumers' brain wave responses depending on the change of PC monitor's color. Therefore, this study investigated how brain waves changed when different background colors with gray patterns were presented through PC monitors. Six background colors with same tone of slightly low saturation were selected, including ivory, yellow, pink, green, blue and pure white as a base color. The brightness and characteristics of color used were analyzed using the luminance meter and color scales. Brain wave was measured by EEG measurement equipment. Brain wave measurement was carried out with 9 subjects at 6 points: F3, F4, T3, T4, O1, and O2. Stimuli were shown for 15 seconds each and black screens were displayed for 15 seconds between each stimulus. As results, the brain waves at O1 responded sensitively by different background colors, followed by F4 and T4. Brain index such as 'RT', 'RA', 'RG', 'RSA', and 'RAHB' showed significant differences depending on the background color at O1, whereas 'RST' differed at F4. Yellow and blue backgrounds pair was the only stimuli that showed significant differences in six brain indices mentioned. Yellow background had higher value of 'RG' at O1 and higher 'RST' at F4, indicating yellow background enhanced concentration. Blue background activated 'RT', 'RA', 'RSA', 'RAHB' at O1, meaning blue background induced calm and stable state.

Keywords

References

  1. Chong, W. S., Hong, C. U., & Kim, N. G. (2004). A study on human responses to color light stimulation. Korean Journal of the Science of Emotion and Sensibilit, 7(4), 51-56.
  2. Hong, G, Kim, S., Lee, B. Yi, D., & An, S. (2009). The effect of color therapy on stress and electroencephalogram variation. The Korean Society of Aesthetics and Cosmetology, 7(1), 51-58.
  3. Hwang, Y. S., Kim, S. Y., & Kim, J. Y. (2013). An analysis of youth EEG based on the emotional color scheme images by different space of community facilities. Korean Institute of Interior Design Journal, 22(5), 171-178. doi:10.14774/JKIID.2013.22.5.171
  4. Jalil, N. A., Yunus, R. M., & Said, N. S. (2012). Environmental colour impact upon human behaviour: A Review. Procedia-Social and Behavioral Sciences, 35, 54-62. doi:10.1016/j.sbspro.2012.02.062
  5. Jasper, H. (1958). Report of the committee on methods of clinical examination in electroencephalography. Electroencephalogr Clin Neurophysiol, 10, 370-375. doi:10.1016/0013-4694(58)90053-1
  6. Kang, S. Y., Kim, M. K., & Ryu, H. W. (2013). Influence of the concentration of lavender oil on brain activity. Asian Journal of Beauty and Cosmetology, 11(11), 1099-1107.
  7. Kim, J. Y., & Lee, H. S. (2009). A study on interior wall color based on measurement of emotional responses. Korean Journal of the Science of Emotion and Sensibility, 12(2), 205-214.
  8. Kim, K. (2016, March 17). The abbreviated word of EEG analysis index and its definition. Biobraininc. Retrieved June 19, 2017, from http://biobraininc.blogspot.kr/.
  9. Lee, E., & Suk, H. (2011). The effect of color contrast between text and background on human comfort-Psychological and physiological investigations. In Midterm Meeting of the International Colour Association (AIC 2011).
  10. Lee, J., Ryu, J., & Lee, H. (2016). An analysis of previous literature on the effect of lighting colors on the brain wave response. Journal of Korean Society of Color Studies, 30(2), 111-120.
  11. Lee, J., Ryu, J., Kim, H., & Lee, H. (2014). An analysis of human physiological responses to apply color to the indoor living space. Journal of Korean Society of Color Studies, 28(1), 96-105. https://doi.org/10.17289/jkscs.28.1.201402.96
  12. Li, M. (2017). Perfect interpretation of the influence of color background on animation art in my neighbor Totoro directed by Miyazaki Hayao. DEStech Transactions on Social Science, Education and Human Science, (icsste). doi:10.12783/dtssehs/icsste2017/9392
  13. Ryu, J., Kim, H., Seo, E., & Lee J. (2013). A study on evaluation of human physiological and psychological responses due to changes in illumination. Proceedings of Korean Society of Color Studies, pp. 23-26.
  14. Wolfson, S., & Case, G. (2000). The effects of sound and colour on responses to a computer game. Interacting with Computers, 13(2), 183-192. doi:10.1016/S0953-5438(00)00037-0
  15. Yoto, A., Katsuura, T., Iwanaga, K., & Shimomura, Y. (2007). Effects of object color stimuli on human brain activities in perception and attention referred to EEG alpha band response. Journal of Physiological Anthropology, 26(3), 373-379. doi:10.2114/jpa2.26.373
  16. Zhang, H., & Tang, Z. (2011). To judge what color the subject watched by color effect on brain activity. International Journal of Computer Science and Network Security, 11(2), 80-83.