A Study on Affordance by Abstract Form in Product Design

제품디자인에 있어서 추상적 형태에 의한 어포던스에 관한 연구

  • Kim, Young Ho (Department of Industrial Design, Kaywon University of Art & Design)
  • 김영호 (계원예술대학교 산업디자인과)
  • Received : 2017.08.21
  • Accepted : 2017.09.21
  • Published : 2017.10.25

Abstract

To improve usability and recognition of product, the term, Affordance, started to be known in the design world by US recognitive psychologist, Donald A. Norman, has the meaning of providing, Act inducement, Act motivation, Expectancy or what environment provides, etc., thus as one of Mental Model, providing ever more importance not only to the everyday life goods but to the time like these days when products for information overflow. Particularly, this study is oriented toward providing basic study framework on Affordance-like approach in pursuing psychological approach in design for changing the limitless phenomena involved in environment and human body and further for inquiring into source of idea from abstract form hint latent in act and further from the act conducted everyday while peoples are unconscious.

Keywords

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