Journal of Agricultural Extension & Community Development (농촌지도와개발)

Korean Society of Agricultural Extension (한국농촌지도학회)
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Characteristics of Agro-Healing Farms according to Business Motivation

국내 치유농장 경영주의 사업동기에 따른 특성 분석

  • Kim, Ki-Yong (KM Plus Consulting, Co.) ;
  • Gim, Gyung-Mee (Urban Agriculture Research Division, National Institute of Horticultural & Herbal Science) ;
  • Lee, Sang-mi (Urban Agriculture Research Division, National Institute of Horticultural & Herbal Science)
  • Received : 2017.06.14
  • Accepted : 2017.09.13
  • Published : 2017.09.30
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Abstract

The purpose of this study was to identify differences by business motivation of agro-healing farm s in Korea. A survey was conducted for entrepreneurs in agro-healing farmers with self-administered questionnaires. Main results of this study were as follows: First, business motivation of agro-healing farm s in Korea can be classified to 1) education-oriented, 2) care-oriented, and 3) sale revenue-oriented motivation. Second, care-oriented farms provide healing services to people in need like the disabled. These farms may be required a long-term program such as residence-required format. And these farms need supports of health and medical service personnel or institutions. Third, sale revenue-oriented farms have sources of main income from agricultural products or processed goods made in these farms. Therefore, these farms may be required a business strategy such as product development, marketing rather than agro-healing programs. fourth, the estimation of a Multinominal logistic regression model determines the characteristics of agro-healing entrepreneurs who are most likely to opt for each type motivation of participating for agro-healing farm business. the most important determinants on business motivation of agro-healing farms were 'participants type in programs', 'program operating time', 'supporting health and medical service personnel or institutions' and 'program revenue ratio in farm operating revenue'.

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