한국컴퓨터정보학회논문지 (Journal of the Korea Society of Computer and Information)

  • 제22권9호
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  • Pages.155-161
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  • 2017
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  • 1598-849X(pISSN)
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  • 2383-9945(eISSN)
한국컴퓨터정보학회 (Korean Society of Computer Information)
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An Empirical Study on the Determinants of Intention to Use B2B e-Marketplace

  • 투고 : 2017.08.24
  • 심사 : 2017.09.19
  • 발행 : 2017.09.30
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초록

As the e-marketplace becomes the core of management activities, researches on motivation, transaction type, strategy, satisfaction, risk management, performance evaluation, etc. have been actively studied, but the factors influencing actual utilization have not been fully. Especially, the factors that affect the intention of the users are limited without consideration of internal environment, external environment, e-marketplace characteristics such as operating rules, characteristics of the company to be used. In order to derive the determinants of B2B e-marketplace use, this study was conducted to examine the relationship between internal environment, external environment, e-marketplace characteristics as independent variables, intention of use as dependent variable, participation qualification, The results were as follows. First, the previous study limited the determinants of intention to use to either internal or external, but this study presented an integrated model that considers both factors. Second, the characteristics of companies participating in e-marketplace were identified by using participation qualification and activity scope as control variables.

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참고문헌

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