Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
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Empirical Validation of Personal Information Violation Risks with Use Intention : Focusing on Domestic Smart Banking Services

개인정보 침해위험이 이용의도에 미치는 영향에 대한 연구 - 국내은행의 스마트뱅킹 서비스 중심으로

  • 김정욱 (세종대학교 경영대학) ;
  • 전영찬 (세종대학교 대학원 경영학과)
  • Received : 2016.07.31
  • Accepted : 2017.08.30
  • Published : 2017.09.30
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Abstract

Purpose: The purpose of this study is how personal information protection risks affect the intention to use domestic smart banking services. VAM(Value based Adoption Model) model is validated as a theoretical background, selecting ease of use, usefulness and perceived security as a benefit factor, and considers perceived cost, technical complexity, and risk of personal information leakage as a sacrifice factor. Methods: The method of this study used questionnaire survey to collect 365 data on suer's perception on smart banking services, and also performed a structural equation modeling method using by AMOS 23. Results: The result of this paper shows that all hypothesis are accepted statistically significant except 1 hypothesis. Conclusion: This research is concluded that perceived value is affected on statistically positive impact on ease of use, usefulness and perceived security, and negative impact on perceived cost and risk of personal information violation, not statistically technical complexity.

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References

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