Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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A Study on the Factors Influencing Start-up Investment Stage of IT-based Enterprises

IT 기반 창업기업의 초기 투자유치와 성장에 영향을 미치는 요인에 대한 탐색 연구

  • Received : 2016.06.28
  • Accepted : 2016.08.28
  • Published : 2017.08.31
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Abstract

The purpose of this study is to identify the characteristics of entrepreneurs and organizations related to the initial investment stage of IT-based entrepreneurs. Specifically, we examine the effects of founder-related characteristics such as background and experience of founders on the initial investment stage and explore how the organizational characteristics such as finance, human, and technology resources affect initial investment of start-up enterprise. To accomplish this study purpose, a questionnaire survey was conducted on entrepreneurs who were actually invested by government, angel, and VC. A total of 295 data were used for hypothesis testing, and the hypothesis was tested by hierarchical regression analysis. As a result of the study, it was found that founders who had experience of investment before or experienced in technology development had a significant influence on initial investment stage. In addition, it was confirmed that factors such as financial, human, and technology resources had significant positive effects on the initial investment stage. The results of this study make it possible to identify the competencies and characteristics required to attract investment to potential founders preparing for start-up in the future. It also provides information on how to formulate an effective human resource composition plan. Also, these results can be used as a basis for investment decision-making by providing investors with guidelines on investment selection criteria.

본 연구 목적은 IT 기반 창업기업의 초기 투자유치와 관련된 창업자 및 조직특성을 규명하는데 있다. 구체적으로, 창업자의 배경 및 경험과 같은 창업자 특성들이 초기 투자에 미치는 효과를 검증하고, 재무, 인적, 기술자원 등과 같은 조직자원 특성에 대해서도 검증한다. 이를 위해 정부, 엔젤, 벤처캐피탈(VC) 등으로부터 투자 받은 창업자를 대상으로 설문조사를 실시하였다. 이를 통해 얻은 총 295개의 자료가 활용되었으며, 위계적 회귀분석을 통해 가설 검증을 실시했다. 연구 결과, 창업자 특성 중에서는 창업자가 이전에 투자가로서의 경험이 있거나, 기술개발 영역에 경험이 있는 경우 초기 투자유치에 유의한 영향을 미치는 것으로 나타났다. 또한 조직자원 특성으로 재무자원, 인적자원, 기술자원 등과 같은 요인이 초기 투자에 유의한 긍정적 영향을 미치는 것으로 확인되었다. 이러한 연구 결과는 향후 창업을 준비하는 예비 창업자에게 투자유치를 위해 요구되는 역량 및 특성을 파악함으로써 투자유치 전략에 활용할 수 있는 정보를 제공하며, 투자자에게는 기업 선정 기준에 대한 가이드라인을 제공함으로써 그들의 의사결정을 도울 수 있는 근거자료로 활용될 수 있을 것이다.

Keywords

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