Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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Case Study on Standards Management: Focused on Small and Mid-sized Businesses

기업의 표준 경영 사례 연구: 국내 중소중견기업을 중심으로

  • Jun, Byoung-Ho (Institute of General Education, Seoul Women's University)
  • 전병호 (서울여자대학교 기초교육원)
  • Received : 2017.05.11
  • Accepted : 2017.08.20
  • Published : 2017.08.28
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Abstract

Standards offer numerous opportunities and benefits not only to provide effective and efficient way for business goals internally, but also to increase company's competitiveness externally. However SMBs can't get have benefits from standards management due to lack of resources and awareness. The purpose of this study is to investigate the role of standard management in business hierarchy from SMBs' cases leading to raising the awareness and providing strategic implications for standards management. The utilization of Standards management was investigated by adopting Anthony framework and Miles and Snow typology targeting SMBs which have awarded the World Standards Day Prize. The results of case study indicated that standards can be used as not only a strategic tool for achieving business goal and but also an effective way for raising brand awareness in global market. This study has originality and practical value in that it enhances the awareness and provides strategic implications for standards management in global business environment.

표준은 다양한 기회를 제공하며 내부적으로 사업 목표를 달성할 수 있는 효율적이며 효과적인 수단을 제공할 뿐 아니라 외부적으로 경쟁력을 강화시켜 주기도 한다. 그러나 중소중견기업은 자원과 인식의 부족으로 표준경영이 제공하는 혜택을 충분히 누리지 못하고 있다. 본 연구의 목표는 국내 중소중견기업의 사례연구를 통해 기업 조직 구조의 차원에서 표준경영의 역할을 조사하고 이를 통해 표준경영에 대한 인식을 높이고 전략적 활용을 위한 지침을 제공하고자 하는 것이다. 세계표준의 날 행사에서 수상을 한 중소중견기업 4개를 대상으로 자료 및 심층 인터뷰를 통해 해당 기업의 표준경영 활용 사례를 조사하였다. 결과에 따르면 표준은 기업의 경영목표 달성을 위해 전략적으로 활용될 수 있으며 특히 국제무대에서의 인지도 제고를 위한 유용한 수단으로 활용될 수 있음을 확인하였다. 글로벌 경영환경에서 표준경영이 경쟁력 확보를 위한 전략적 수단으로 활용될 수 있다는 인식 제고와 지침을 마련한 실무적 가치가 있는 연구이다.

Keywords

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