한국융합학회논문지 (Journal of the Korea Convergence Society)

  • 제8권8호
  • /
  • Pages.203-213
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  • 2017
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  • 2233-4890(pISSN)
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  • 2713-6353(eISSN)
한국융합학회 (Korea Convergence Society)
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편의점 생활 플랫폼 발전 방향에 관한 연구 -국내외 사례를 중심으로-

A Study on Development Direction of Convenience Store Living Platform -Focusing on domestic and overseas cases-

  • 이가하 (홍익대학교 국제디자인전문대학원 디지털미디어디자인전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원)
  • Lee, Kaha (Dept. of Digital Media Design, Hongik University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Digital Media Design, Hongik University, International Design School for Advanced Studies)
  • 투고 : 2017.05.23
  • 심사 : 2017.08.20
  • 발행 : 2017.08.28
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초록

이 연구는 성장하고 있는 고령화 사회와 4차 산업혁명에 있어서 국내 편의점 플랫폼의 발전 방향을 제시하고자 하였다. 최근 편의점은 편의점 수가 포화에 이르렀다는 평에 따라 새로운 성장 동력을 모색하면서 다양한 생활 플랫폼을 제공하고 있다. 발전 방향 제시를 위해 국내와 해외의 편의점 플랫폼 사례조사와 국내 10대부터 60대 이상까지 총 78명을 대상으로 설문조사를 하였다. 이 조사를 통해서 현재 우리나라 편의점은 사용자들에게 편리한 생활 속 플랫폼을 제공하고 있음을 알 수 있었으나 고령층을 위한 서비스는 다른 나라에 비해 부족함을 알 수 있었다. 편의점은 현재 20대~30대를 타깃으로 한 생활 플랫폼 서비스를 제공하고 있듯이 고령층을 위한 생활플랫폼 서비스를 제공해야 한다. 이로써 편의점이 4차 산업혁명에 있어서 경쟁력 있는 생활 플랫폼 서비스가 될 것이다. 또한, 향후 변화하는 사회 현상에 따른 편의점 생활 플랫폼 서비스의 지속적인 연구가 필요하다.

The purpose of this research is to suggest the direction of the domestic convenience store platform in the aging society and the fourth industrial revolution. Recently, convenience stores have been providing various lifestyle platforms by seeking new growth engines based on the reputation that the number of convenience stores has reached the saturation. In order to present the direction of development, It conducted a questionnaire survey of 78 people from domestic teenagers to 60s or older and case study of domestic and overseas convenience store platforms. Through this survey, it was found that convenience stores in Korea provide users with a convenient lifestyle platform, but the service for the elderly was found to be in shortage compared to other countries. Convenience stores should offer lifestyle platform services for the elderly, as they provide lifestyle platform services for people in 20s and 30s. This will make the convenience store a competitive lifestyle platform service in the 4th industrial revolution. In addition, it is necessary to continuously study the CVS living platform service according to the changing social phenomenon in the future.

키워드

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