DOI QR코드

DOI QR Code

MIM커뮤니케이션에서 이모티콘 활용이 사용자 이미지메이킹과 자기표현 만족감에 미치는 영향

The Effect of Emoticons on User Image making and Self-expression Satisfaction in MIM Communication

  • Heo, Jin Ju (Dept. of Information and Contents Design, Seoul Women's University) ;
  • Ko, Hye Young (Dept. of Digital Media Design & Applications, Seoul Women's University)
  • 투고 : 2017.04.26
  • 심사 : 2017.06.23
  • 발행 : 2017.07.31

초록

In this study, we investigated the effect of users' emoticon usage on their satisfaction with image making and self-expression in MIM communication. We defined internal attraction, social appeal, and communication ability as personal image making factors due to the use of emoticons in MIM communication. And we defined the research hypotheses based on the definition of intimacy, openness, and social reality as relational image making factors. In MIM communication, we analyzed the questionnaire about emoticon users. As a result, emoticon usage was found to have a positive and significant effect on self-expression in relation image making rather than personal image making. The study implies that the use of emoticons can lead to image making in MIM communication and satisfy the satisfaction of self expression.

키워드

참고문헌

  1. S.R. Lee, A Study on Factors Affecting Continuous Usage Interntion of Emoticon Usage Intention of Emoticon in Mobile Messenger Service, Master's Thesis of Soongsil University of Business Administration, 2014.
  2. J.I. Lee, “A Study on the College Students’ Use and Daily Experience of Mobile Instant Messengerm,” Journal of Media, Gender and Culture, Vol. 29, No. 1, pp. 37-70, 2014.
  3. Y.J. Cho, The Effects of Perceived Interaction on User's Commitment in Mobile Messenger Service:Focus on the Mediating Effect of Social Presence and Social Identification, Master's Thesis of Ewha Womans University of Business Administratio, 2010.
  4. B.S. Kim, “The Role of Relational Commitment and its Antecedents in User Loyalty of Mobile Messenger Services,” Journal of Digital Convergence, Vol. 12, No. 1, pp. 241-251, 2014. https://doi.org/10.14400/JDPM.2014.12.1.241
  5. J.J. Heo and H.Y. Ko, "A Study on the Development of Character Emoticon to Revitalize Digital Communication," Proceeding of the Fall Conference of the Korea Multimedia Society, pp. 717-719, 2016.
  6. E.J. Ma, S.Y. Han, and S.J. Bea, “The Effect of Self-presentation on SNS to Interpersonal Relation and Intention to Use,” Journal of Korea Knowledge Management Society, Vol. 14, No. 2, pp. 25-48, 2013. https://doi.org/10.15813/kmr.2013.14.2.002
  7. M.R. Leary and R.M. Kowalski, “Impression Management: A Literature Review and Twofactor Model,” Journal of Psychological Bulletin, Vol. 107, No. 1, pp. 34-47, 1990. https://doi.org/10.1037/0033-2909.107.1.34
  8. Wise App, Mobile Messenger Usage Analysis, http://020music.blog.me/220846985543 (accessed Oct., 27, 2016).
  9. W.M. An, Emoticon and Social Interaction on Mobile, Master's Thesis of Yonsei University of Psychology, 2011.
  10. Y.S. Moon, A Study on the Effective Use of Emoticon as a Tool for Visual Representation of Sensitivity, Master's Thesis of Konkuk University of Visual Information Design, 2005.
  11. S.J. Heo, J.O. Kim, H.J. Jang, S. Park, and H.Y. Ko, “The Influencing Factors on the Online-based Interpersonal Relationships Formation of the SNS Users,” Journal of Korea Game Society, Vol. 12, No. 2, pp. 101-113, 2012. https://doi.org/10.7583/JKGS.2012.12.2.101
  12. S.G. Lee, A Study on Animal Character Emoticon Based on Emotional Expression, Master's Thesis of Kookmin University of Tekeuni Design, 2016.
  13. E. K. Lee, M.S. Choi, and C.Y. Kimi, “Study on Laughter-arousing Factors of Character Designs of Kakaotalk Emoticons,” Journal of Korea Multimedia Society, Vol. 18, No. 2, pp. 253-259, 2015. https://doi.org/10.9717/kmms.2015.18.2.253
  14. L. Lu, The Effects of Mobile Messenger APP Motivation Factors and Quality Factors on Flow, Users' Satisfaction and Loyalty-Focus on the Comparis on between KakaoTalk and Wechat of the Korean and Chinese, Master's Thesis of Kongju National University of Electronic Commerce, 2014.
  15. A.H. Fischer, A.S. Manstead, R. Evers, C. Timmers, M. Timmers, and G. Valk, Motives and Norms Underlying Emotion Regulation. The Regulation of Emotion, York, 2004.
  16. S.J. Kim, “The Comparative Study on the Characteristics of Emotions Used in Mobile Messengers-Mainly on Korean and Foreign Mobile Messengers,” Journal of Digital Design, Vol. 14, No. 1, pp. 87-96, 2014. https://doi.org/10.17280/jdd.2014.14.1.009
  17. K.H. Kim, A Study on Establishment of the Concept of Image-making and the Effectiveness Analysis of the Image-making Program, Doctor's Thesis of MyongJi University of Philosophy in Education, 2004.
  18. S.B. Park and H.S. Hwang, “A Study on Online Self-disclosure, Online Intimacy and Sense of Co-location Via Instant Messaging,” Journal of Korean Society For Journalism And Communication Studies, Vol. 51, No. 6, pp. 469-494, 2007.
  19. I.K. Kang, The Difference of Interpersonal Interactions and Intimacy in Off-line According to the Digital Communication Level, Doctor's Thesis of Ewha Womans University of Philosophy in Education, 2007.
  20. H.J. Kim, The Relations between Couple Types of Communication and Intimacy, Master's Thesis of MyongJi University, 2001.
  21. G.B. Schiein and L. Stover, The Interpersonal Relationship Scale, Doctoral Thesis of Pennsylvania State University of Pennsylvania, 1971.
  22. J. Short, E. Williams, and B. Christie, The Social Psychology of Telecommunications. John Wiley and Sons, New York, 1976.
  23. B. Frank, "The Cyborg's Dilemma:Progressive Embodiment in Virtual Environments," Journal of Computer-mediated Communication, Vol. 13, No. 2. pp. 113-144, 1999.
  24. H.S. Hwang, “Development of Social Presence Measurement of Mediated Social Interaction: A Case Study of Instant Messaging,” Journal of Koren Regional Communication Research Association, Vol. 7, No. 2, pp. 529-561, 2007.
  25. J.K. Kim and D.H. Kim, “Motivation of Reading and Writing Internet Reply and Satisfaction of College Student Internet Reply Users,” Journal of Cyber Communication Academic Society, Vol. 25, No. 4, pp. 5-47, 2008.
  26. M.W. Shelly and T.Z. Adelberg, "Notes on a Constraint-reinforcement Approach to the Observational of Satisfaction, " Psychological Reports, Vol. 21, No. 2, pp. 459-460, 1967. https://doi.org/10.2466/pr0.1967.21.2.459
  27. R.L. Oliver, Satisfaction: A Behavioral Perspective on the Consumer, Routledge, United Kingdom, 2014.
  28. J.W. Jun, Y.S. Cheon, H. Ko, and D. Ph, "Effectiveness Factors of Mobile SNS Communications." Journal of Outdoor Advertising Research, Vol. 11, No. 1, pp. 5-30, 2014.
  29. G.L. U, Antecedents of Interpersonal Trust in SNS: Focus on Twitter, Master's Thesis of Hannam University of Management and Information Engineering Division, 2012.

피인용 문헌

  1. 맞춤 번들링을 활용한 MIM 이모티콘 마케팅 전략에 관한 연구 vol.38, pp.4, 2019, https://doi.org/10.29214/damis.2019.38.4.001