An Empirical Study on Social Capital in Technology Cooperation Network, Knowledge Management Activities, Innovation, Relationship Satisfaction, and Relationship Investment: Focused on Korean Small and Medium Sized Firms

기술협력 네트워크에서의 사회적 자본, 지식관리 활동, 혁신, 관계만족 및 관계투자에 관한 실증연구 -국내중소기업을 대상으로-

  • Kang, Seok-Min (Dept. of Business Administration, Keimyung University)
  • Received : 2017.01.17
  • Accepted : 2017.02.17
  • Published : 2017.03.31

Abstract

The previous studies have investigated the effect of social capital on innovation performance. However, the previous studies investigating the relationship between social capital and innovation performance have assumed a black box in the linkage. According to the knowledge based view, firms with inter-dependent relationship can make innovation through sharing processes of knowledge. In other words, social capital as intangible resource results in knowledge management activities which can increase innovation performance. And increasing innovation can make relationship satisfaction promoting relationship investment gradually. Therefore, research hypotheses are made from social capital to relationship investment. From the empirical results, except for the effect of knowledge sharing on both product innovation and relationship satisfaction, almost all hypotheses are reported to be significant. And product innovation performance positively affects relationship satisfaction, and relationship investment is positively affected by relationship satisfaction. From this study, we can know the importance of knowledge management activities in strategic management view.

사회적 자본과 관련한 기존의 연구들은 주로 사회적 자본이 혁신성과에 미치는 영향을 규명해 왔다. 그러나 이러한 선행연구들은 사회적 자본이 혁신성과에 어떠한 단계를 거쳐 영향을 미치는가에 관한 중간과정을 블랙박스(black box)로 가정하고 있다. 지식기반관점에 따르면 혁신은 상호의존 관계에 있는 행위자들 간의 지식의 교환과정의 결과로써 가능할 수 있다. 다른 의미로, 혁신창출은 사회적 자본과 같은 무형자원이 구성원 간의 지식관리 활동을 유발하게 되고, 이러한 지식관리 활동은 혁신창출의 원동력이 된다. 그리고 혁신달성을 통한 관계만족이 지속적인 관계투자를 가능하게 할 수 있다. 따라서 본 연구는 사회적 자본에서 출발하여 관계투자로 이어지는 연구가설을 설정하였다. 실증분석의 결과를 살펴보면, 혁신 성과에 미치는 지식공유의 영향을 제외하고, 모든 설정된 가설은 유의적인 영향을 미치는 것으로 나타났다. 또한 혁신 성과 달성은 중소기업에게 관계만족을 증가시켜 지속적인 관계투자를 가져오는 것으로 나타났다. 본 연구는 경영전략 측면에서 기업의 지식관리 활동의 중요성을 제시하고 있다.

Keywords

References

  1. 강석민(2013), "기술협력, 혁신 및 기업의 흡수능력에 관한 실증연구," 산업경제연구, 26(2), 945-960.
  2. 박정민(2016), "기업의 기술과 시장지향성이 기술협력 및 경영성과에 미치는 영향에 관한 연구," 경영과정보연구, 35(2), 205-220.
  3. 박희봉.강제상.김상묵(2003), "조직 내 사회자본과 지적자본의 형성 및 조직성과 관리에 대한 효과," 한국행정연구, 12(1), 3-35.
  4. 안관영(2013), "사회적자본과 혁신활동의 관계에서 지식공유의 매개효과: 중소기업을 중심으로," 대한안전경영과학회지, 15(4), 373-381. https://doi.org/10.12812/ksms.2013.15.4.373
  5. 이동현(2008), "사회적 자본이 기업 성과에 미치는 영향에 관한 연구: 방문판매사업을 중심으로," 중소기업연구, 30(1), 41-66.
  6. 이향수(2011), "지방정부의 지식획득과 지식축적에 대한 연구," 한국지역정보화학회지, 14(1), 25-47.
  7. 이홍재.차용진(2007), "조직문화가 지식관리에 미치는 영향에 관한 연구: 중앙행정기관 공무원들의 인식을 중심으로," 한국정책과학학회보, 11(1), 105-128.
  8. 장용선.김재구(2006), "사회적 자본의 지각이 지식활동에 미치는 영향에 관한 연구: 금융기관을 중심으로," 인사관리연구, 30(1), 59-91.
  9. 정동섭(2010), "정보기술기업의 역량, 경쟁전략 및 성과의 관계," 경영과정보연구, 29(4), 287-304.
  10. 한나영.권혁기(2016), "사회적 자본과 조직신뢰, 추천의도 및 이직의도 간의 관계에 관한 연구," 경영과정보연구, 35(1), 253-272.
  11. 한동효.김주찬.조현준(2007), "구조방정식모형(SEM)을 이용한 지방공무원의 지식공유 영향요인 분석," 한국거버넌스학회보, 14(3), 1-30.
  12. 허문구(2011), "사회적 자본이 지식창출과 혁신에 미치는 영향," 인사조직연구, 19(1), 41-78.
  13. Adler, P. and S. Kwon(2002), "Social Capital: Prospects for a New Concept," Academy of Management Review," 27(1), 17-40. https://doi.org/10.5465/amr.2002.5922314
  14. Ahuja, G.(2000), "Collaboration Networks, Structural Holes and Innovation: A Longituninal Study," Administrative Science Quarterly, 45, 425-455. https://doi.org/10.2307/2667105
  15. Andrews, R.(2007), "Organizational Social Capital and Public Service Performance," Paper prepared for presentation at the 9th Public Management Research Conference. University of Arizona. Tucson.
  16. Bell, G. G. and A. Zaheer(2007), "Geography, Networks, and Knowledge Flow," Organization Science, 18(6), 955-972. https://doi.org/10.1287/orsc.1070.0308
  17. Burt, R. S(2007), "Secondhand Brokerage: Evidence on the Importance of Local Structure for Managers, Bankers and Analysts," Academy of Management Journal, 50, 119-148. https://doi.org/10.5465/amj.2007.24162082
  18. Cohen, D. and L. Prusak(2001), In Good Company: How Social Capital Makes Organizations Work, Boston. MA: Harvard Business School Press.
  19. Coleman, J. S.(1990), Foundations of Social Theory, Harvard University Press. Cambridge. MA.
  20. Collins, C. J. and K. G. Smith(2006), "Knowledge Exchange and Combination: The Role of Human Resource Practices in the Performance of High-Technology Firms," Academy of Management Journal, 49, 544-560. https://doi.org/10.5465/amj.2006.21794671
  21. Conceicao, P., D. Hamill and P. Pinheiro(2002), "Innovative Science and Technology Commercialization Strategies at 3M: A Case Study," Journal of Engineering and Technology Management, 19(1), 25-38. https://doi.org/10.1016/S0923-4748(01)00044-3
  22. Drazin, R. and H. Rao(2002), "Harnessing Managerial Knowledge to Implement Productline Extensions: How Do Mutual Fund Families Allocate Portfolio Managers to Old and New Funds?," Academy of Management Journal, 45, 609-619. https://doi.org/10.5465/3069385
  23. Field, J(2003), Social Capital, London & New York: Routledge.
  24. Griffth, D. A., A. Y. Zeybek and M. O'Brien, (2001), "Knowledge Transfer as A Means for Relationship Development: A Kazakhstan-Foreign International Joint Venture Illustration," Journal of International Marketing, 9(2), 1-18.
  25. Hagedoorn, J.(1993), "Understanding the Rationale of Strategic Technology Partnering: Inter-Organizational Modes of Cooperation and Sectoral Differences," Strategic Management Journal, 14, 371-385. https://doi.org/10.1002/smj.4250140505
  26. Hansen, M.(2002), "Knowledge Networks: Explaining Effective Knowledge Sharing in Multiunit Companies," Organizational Science, 13(3), 232-248. https://doi.org/10.1287/orsc.13.3.232.2771
  27. Jap, S. D. and S. Ganesan(2000), "Control Mechanism and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment," Journal of Marketing Research, 37(May), 227-245. https://doi.org/10.1509/jmkr.37.2.227.18735
  28. Leana, C. R., and H. J., III. Van Buren(1999), "Organizational Social Capital and Employment Practices," Academy of Management Review, 24(3), 538-555. https://doi.org/10.5465/amr.1999.2202136
  29. Lee, J. K(2002), "A Comparative Study of Technology Mix with Knowledge Network Organization," Asia Pacific Journal of Small Business, 24(3), 3-35.
  30. Lee, K. and J. M. Pennings(2002), "Mimicry and the Market: Adoption of a New Organizational Form," Academy of Management Journal, 45(1), 144-162. https://doi.org/10.2307/3069289
  31. Liao, C. and S. H. Chuang(2006), "Exploring the Role of Knowledge Management for Enhancing Firm's Innovation and Performance," Proceedings of the 39th Hawaii International Conference on Systems Sciences.
  32. Marwaha, S., P. Seth., and D. W. Tanner (2005), "What Global Executives Think about Technology and Innovation," McKinsey Quarterly, August, 18-21.
  33. Maurer, I. and M. Ebers(2006), "Dynamics of Social Capital and Their Performance Implications: Lessons from Biotechnology Start-Ups," Administrative Science Quarterly, 51(June), 262-292. https://doi.org/10.2189/asqu.51.2.262
  34. McFadyen, M. A. and Jr., A. A. Cannella (2004), "Social Capital and Knowledge Creation: Diminishing Returns of the Number and Strength of Exchange Relationships," Academy of Management Journal, 47, 735-746.
  35. Moran, P(2005), "Structural vs Relational Embeddedness: Social Capital and Managerial Performance,"" Strategic Management Journal, 26, 1129-1151. https://doi.org/10.1002/smj.486
  36. Nahapiet, J. and S. Ghoshal(1998), "Social Capital, Intellectual Capital, and the Organization Advantage," Academy of Management Review, 23(2), 242-266. https://doi.org/10.5465/amr.1998.533225
  37. Putnam, R. D.(1995), "Bowling Alone: America's Declining Social Capital," Journal of Democracy, 6(1), 65-78. https://doi.org/10.1353/jod.1995.0002
  38. Rokkan, A. I., J. B. Heide, and K. H. Wathne(2003), "Specific Investments in Marketing Relationships: Expropriation and Bonding Effects," Journal of Marketing Research, 40(May), 210-224. https://doi.org/10.1509/jmkr.40.2.210.19223
  39. Sahin, I(2010), "Organizational Social Capital and Perceived Performance of Drug Law Enforcement Departments: A Case Study in Turkey," Doctoral dissertation. University of Central Florida
  40. Scheer, L. K. and L. W. Stern(1992), "The Effect of Influence Type and Performance Outcomes on Attitude toward the Influencer," Journal of Marketing Research, 29(February), 128-142. https://doi.org/10.1177/002224379202900111
  41. Shaw, B(1992), Networking as an Innovation Strategy, In H. Geschka and H. Hubner (eds.), Innovation Strategies: Theoretical Approaches - Experiences- Improvements, Amsterdam: Elsevier, 127-140.
  42. Smith, K. G., C. J. Collins, and K. D. Clark(2005), "Existing Knowledge, Knowledge Creation Capability, and the Rate of New Product Introduction in High-Technology Firms," Academy of Management Journal, 48, 346-357. https://doi.org/10.5465/amj.2005.16928421
  43. Subramanian, M. and M. A. Youndt(2005), "The Influence of Intellectual Capital in the Types of Innovative Capabilities," Academy of Management Journal, 48, 450-463. https://doi.org/10.5465/amj.2005.17407911
  44. Tortoriello, M. and D. Krackhadt(2010), "Activating Cross-Boundary Knowledge: The Role of Simmelian Ties in the Generation of Innovations," Academy of Management Journal, 53(1), 167-181. https://doi.org/10.5465/amj.2010.48037420
  45. Tsai, W. and S. Ghoshal(1998), "Social Capital and Value Creation: The Role of Intrafirm Networks," Academy of Management Journal, 41(4), 464-476. https://doi.org/10.2307/257085
  46. Yang, J., and K. W. Mossholder(2004), "Decoupling Task and Relationship Conflict: The Role of Intragroup Emotional Processing,"" Journal of Organizational Behavior, 25(5), 589-605 https://doi.org/10.1002/job.258
  47. Zheng, W.(2008), "A Social Capital Perspective of Innovation from Individuals to Nations: Where Is Empirical Literature Directing Us?," International Journal of Management Reviews, 10(4), 1-39. https://doi.org/10.1111/j.1468-2370.2007.00217.x