Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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A Study on Influence of Entrepreneur Behavior Characteristics on Business Performance According to the Entrepreneurial Support System

창업지원제도가 1인창업자의 행동특성에 따라 창업기업 경영성과에 미치는 영향에 관한 연구

  • Received : 2017.03.02
  • Accepted : 2017.04.27
  • Published : 2017.04.30
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Abstract

The purpose of this study is to find out how the support system of the government and the local governments for enhancing the success rate of the startup firms affected the performance of the enterprises according to the behavior characteristics of the founders. It is divided entrepreneurial support system into entrepreneurial policy support such as entrepreneurial education, mentoring and consulting, and funding of startup support such as policy fund and R & D fund, distinguished the behavior of founder into behaviors for discovery of entrepreneurial opportunities and behaviors for exploiting entrepreneurial opportunities. In order to analyze whether it affects the corporate management performance, a research model was created based on the previous research and hypotheses were set up, and the hypotheses were verified based on this questionnaire. The results of this study are as follows: First, it is found that the support for entrepreneurial policy has a positive effect on the behavior characteristics of entrepreneur. Second, it is found that the startup support such as policy fund affects the behavioral characteristics for finding the opportunity of the founder, but it does not affect the behavioral characteristics for the opportunity exploit. Third, it was found that the behavior characteristics of entrepreneur founding opportunity and exploition of entrepreneurial opportunity influenced the performance of the company. According to the this study, the following conclusion were obtained, First, it is necessary to apply different policies according to the stage of growth of startup companies. Second, startup companies grow through the stages of development of new technologies and ideas, commercialization, and marketing, at each stage, entrepreneur must overcome the so-called Death Valley, which requires funding.

본 연구는 창업기업의 성공률 제고를 위한 정부 및 지자체의 창업지원제도가 창업자의 행동특성에 따라 기업의 경영성과에 어떠한 영향을 미쳤는지를 알고자 하였다. 이에 창업지원제도를 창업교육, 멘토링, 컨설팅 등의 창업정책지원과 정책자금, R&D자금 등의 창업자금지원으로 구분하고 창업자의 행동도 창업기회발견을 위한 행동특성과 창업기회활용을 위한 행동특성으로 구분하여 기업경영성과에 영향을 주는 지를 분석하기 위해 선행연구를 기반으로 연구모형을 만들고 가설을 설정하여 1인 창업기업의 대표들을 대상으로 설문조사를 하여 이것을 근거로 가설을 검증하였다. 본 연구를 통해 얻은 결론으로, 첫째, 창업정책지원은 창업자의 기회발견을 위한 행동특성에는 영향을 주지 못했지만 창업자의 기회활용을 위한 행동특성에는 긍정적인 영향을 미치는 것으로 나타났으며, 둘째, 창업자금지원은 창업자의 기회발견을 위한 행동특성에는 영향을 주는 것으로 나타났지만 기회활용을 위한 행동특성에는 유의한 영향을 미치지 못하는 것으로 나타났다. 셋째, 창업자의 창업기회발견과 창업기회활용을 위한 행동특성은 기업의 경영성과에 영향을 주는 것으로 나타났다. 연구결과에 따라 본 연구에서는 다음과 같은 시사점을 말하고 있는데, 첫째, 창업지원제도는 창업기업의 성장단계에 따라 차등적인 정책이 적용되어야 하겠으며 둘째, 창업기업은 새로운 기술 및 아이디어의 개발단계, 사업화 단계, 마케팅의 단계를 거치면서 성장하는데 각 단계에서 자금조달을 필요로 하는 이른바 죽음의 계곡을 극복해야 하겠다는 것이다.

Keywords

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