디지털융복합연구 (Journal of Digital Convergence)

  • 제15권5호
  • /
  • Pages.13-25
  • /
  • 2017
  • /
  • 2713-6434(pISSN)
  • /
  • 2713-6442(eISSN)
한국디지털정책학회 (The Society of Digital Policy and Management)
권호 표지
DOI QR코드

DOI QR Code

O2O산업 발전을 위한 정책방향 연구

A Study of Policy Direction on O2O industry developing

  • 투고 : 2017.03.17
  • 심사 : 2017.05.20
  • 발행 : 2017.05.28
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구의 목적은 신산업의 등장과 함께 필연적으로 수반되는 기존 전통산업과의 이해관계 충돌 문제 및 각종 법적 규제와의 마찰 문제 등을 해결하기 위한 O2O산업의 정책방향을 제시하는 것이다. 그리고 이러한 문제의 해결을 위해 시나리오 기법 중의 하나인 TAIDA 기법을 활용하여 다음과 같은 정책방향을 제시하였다. 즉 우선 직접적으로는 각종 컨설팅 등 정보의 제공과 공용서버 등 기반시설의 제공 등과 같은 현실적 지원정책을 통해 새로운 사업 진출이 용이한 환경을 마련할 필요가 있다. 그 다음 법적인 측면에서 기존 산업형태를 기준으로 제정된 법령을 신산업에 최대한 긍정적으로 유리하게 해석 적용함과 동시에 신산업에 적합한 법령을 신속하게 입법되도록 하는 정책이 필요하다. 끝으로 기존 전통산업과의 마찰 영역은 예측 가능한 방향으로 점진적인 변화가 이루어 질 수 있도록 하여야 한다. 요컨대 기존의 법제도간의 부조화, 안전문제, 이해관계 그룹과의 충돌이 가장 큰 선결과제라고 할 수 있는데, 본 연구가 제시한 정책방향에 따른 실천적인 정책을 강구해야할 필요성이 제기된다. 본 연구를 통해 O2O산업의 중요성과 이를 발전시키기 위한 정책적 필요성이 확인되었다고 사료되며, 본 연구에 후속하여 O2O 산업을 각각의 특징별로 세분화하여 분류하고 각 산업 영역별로 구체적 발전방안을 제시하는 연구를 기대한다.

The purpose of this study is to suggest the direction of O2O industry policy for solving the conflict problems with the traditional industry stakeholder and for enhancing the regulations as new industry development is inevitable. We make use of TAIDA that is one of scenario methods to accomplish the purpose and suggest the direction of policy. First, it is needed to prepare directly by government the environment that new business models are able to emerge easily with various consulting services and information supports like public system servers and IT infra, it is practical support policy. Second, positive legal application for new business and making the law for new business are needed in legal issues situation as soon as possible. Third, the conflicts with old and new industry would be managed to the direction of "predictable" progressively. Incongruity among laws, safety and security problems, and the conflict of stakeholder are urgent. Because of the limit in this study, it is expected that O2O industry is categorized in detail aligned to the characteristics and that new policies along to the separate industry areas are developed by the following study.

키워드

참고문헌

  1. Press release material of Ministry of Science, ICT and Future Planning of Korea, "2016 Festival of the Center for Creative Economy and Innovation", 16.08.26.
  2. Demoday, 2015 Startup Top 100, http://www.demoday.co.kr/top100/2015
  3. e-Today, 2016.05.02. http://www.etoday.co.kr/news/section/newsview.php?idxno=1324595
  4. Gazaki Ibe, "NRI KNOWLEDGE INSIGHT," 2013.01.
  5. Ministry of Internal Affairs and Communications of Japan, "Survey report on utilization time and information behavior of information communication media in Heisei 20," 2015.05
  6. The Sankei Shimbun & SANKEI DIGITAL, 2016.06.29. http://www.sankei.com/west/news/160629/wst1606290025-n2.html
  7. China Internet Network Information Center, "the 35th Statistical Report on Internet Development in China," 2015.01.
  8. iiMedia Research, 2015, http://www.iimedia.com.cn/en/.
  9. Yuan, L., "Kingmakers of China's Internet: Baidu, Alibaba and Tencent," The Wall Street Journal, 2015. 10. 21. Accessed at: http://www.wsj.com/articles/kingmakers-of-chinas-internet-baidu-alibaba-and-tencent-1445451143?mod=ST
  10. Lin Kang, Sujeong Choi, Ilsang Ko, "Determinants of Reuse Intention of Mobile Messenger-based Online to Offline (O2O) Service : Focusing on Tencent's WeChat in China," Intenet e-Commerce Research Vol. 16, No. 1, pp. 57-78, 2016.2.
  11. Injong Lim, Hangyong Lee, Jeonghwan Lee, "Oversea Expansion Strategy of Chinese E-Commerce Company : Focusing on Alibaba in the US B2C Market," e-Business Research, Vol. 16, No 6, pp. 525-541, 2015. 12. 30.
  12. Kim Hiyoung "Expansion of China's pharmaceuticals e-commerce market, even Korean companies Blue Ocean?," KOTRA, 2015.12.21. https://news.kotra.or.kr/user/globalBbs/kotranews/6/globalBbsDataView.do?setIdx=322&dataIdx=147465
  13. Jihyun Hwang, "O2O, On-Demand Economy over Commerce," KT Economy & Business Research Institute, 2015.10.14.
  14. ChosunBiz.com, 2016.01.21. http://biz.chosun.com/site/data/html_dir/2016/01/21/2016012101943.html
  15. Press release material of Ministry of Science, ICT and Future Planning of Korea, "Announcement of regulatory innovation plan to revitalize ICT convergence new industry, the key power of the 4th industrial revolution," 2016.05.18.
  16. Krimoto, "White Taxi Regulation hinders new traffic needs?," Corporate Legal Navigation (Japan), 2016.06.23. https://www.corporate-legal.jp/%E6%B3%95%E5%8B%99%E3%83%8B%E3%83%A5%E3%83%BC%E3%82%B9/6161
  17. Hong-gu Han, "Application of Scenario Planning for Urban Growth Management of Seoul Metropolitan Area," Anyang Univ, 2009.12
  18. Yongseok Yang, “A Study on the Analysis of Policy Suggestions for Export of Domestic Advanced Trainer Aircraft-Focus on T.A.I.D.A Scenario Techniques-,” Korea Civil Aviation Development Association, Vol. 49, No. 3, pp. 163-189, 2008.
  19. Hangseop Choi, Hongryeol Kang, Jong-in Jang, Suyeon Eum, "Study on Future Scenario Methodology," KISDI, 2005.
  20. Lindgren M. and Bandhold H., "Scenario Planning: The Link Between Future and Strategy," New York: Palgrave Macmillan. 2003.
  21. Kim, S. G., Hwang, K. T., “A Study on the Effective Command of Disaster Site: Lessons Learned from Sinking of the Sewol Ferry,” Journal of Digital Convergence, Vol. 12, No. 11, pp. 1-12, 2014. https://doi.org/10.14400/JDC.2014.12.11.1
  22. Weon, S. H., Yang, H. S., “A Study on the Critical Success Factors and Policy Direction of ICT-based Convergency Company,” Journal of Digital Convergence, Vol. 13, No. 4, pp. 39-50, 2015. https://doi.org/10.14400/JDC.2015.13.4.39
  23. Lee, H. S., Lee, S. H., Choi, J. A., “Redifining Digital Poverty : A Study on Target Changes of the Digital Divide Survey for Disabilities, Low-Income and Elders,” Journal of Digital Convergence, Vol. 14, No. 3, pp. 1-12, 2016. https://doi.org/10.14400/JDC.2016.14.3.1
  24. Seong-Hoon Lee, Dong-Woo Lee, "FinTech-Conversions of Finance Industry based on ICT", Journal of the Korea Convergence Society, Vol. 6, No. 3, pp. 97-102, 2015. https://doi.org/10.15207/JKCS.2015.6.3.097
  25. Yoon-Su Jeong, Yong-Tae Kim, Gil-Cheol Park, “A Design of Service Improvement Model for Emergency Medical System using Augmented Reality,” Journal of IT Convergence Society for SMB, Vol. 7, No. 1, pp. 17-24, 2017.
  26. Cheol-Joo Chae, Han-Jin Cho, “Smart Fusion Agriculture based on Internet of Thing,” Journal of the Korea Convergence Society, Vol. 7, No. 6, pp. 49-54, 2016. https://doi.org/10.15207/JKCS.2016.7.6.049
  27. Hyun-Gi Hong, “Business Process Support Based on IoT Technology,” Journal of IT Convergence Society for SMB, Vol. 7, No. 1, pp. 75-79, 2017. https://doi.org/10.22156/CS4SMB.2017.7.1.075