Journal of the Korean Society for information Management (정보관리학회지)

Korean Society for Information Management (한국정보관리학회)
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A Content Analysis on the Domestic Public Libraries' Use of Twitter

국내 공공도서관의 트위터 이용에 관한 내용분석

  • Received : 2017.02.21
  • Accepted : 2017.03.14
  • Published : 2017.03.30
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Abstract

This study aims to identify and analyze the Twitter use of domestic public libraries. In order to identify the detailed patterns of Twitter use in library and information services, a content analysis was conducted for the 3,038 tweet data from the top 14 public libraries' accounts on Twitter use. Inductive approach was adopted to develop a coding scheme and open coding was conducted with the entire tweet. Additionally, correspondence analysis was conducted for the result of content analysis to identify how library accounts correspond to specific types. As a result, 3 main categories and 9 sub-categories of public libraries' Twitter use were developed. And the 37 detailed patterns of public libraries' use of Twitter were identified. The identified patterns can provide the libraries interested in Twitter use with guidelines.

본 연구에서는 국내 공공도서관의 트위터 이용을 파악하고 분석하고자 한다. 도서관 정보서비스 환경에서 트위터 이용의 구체적인 패턴을 파악하기 위해, 트위터 이용이 활발한 14개 공공도서관 계정으로부터 3,038개의 트윗 데이터를 수집하여 내용분석을 수행하였다. 귀납적 방식으로 코딩 체계를 수립하였으며, 오픈 코딩 방식을 통해 공공도서관 트윗 데이터를 분석하였다. 또한 도서관별로 활성화된 유형을 파악하기 위해 대응일치분석을 수행하였다. 그 결과, 공공도서관 트위터 이용에 관한 상위 범주 3개와 9개의 하위 범주, 37개의 세부 항목을 파악하였다. 본 연구의 내용분석 결과는 향후 트위터 이용을 계획하는 도서관에게 참고자료로 제시될 수 있으리라 본다.

Keywords

References

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