Journal of Korean Institute of Industrial Engineers (대한산업공학회지)

Korean Institute of Industrial Engineers (대한산업공학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on Influential Factors for the Use of Car Sharing Services : Focusing on Differences between B2C and C2C

차량 공유 서비스에 대한 영향요소 연구 : B2C와 C2C 간 차이를 중심으로

  • Ahn, Hyeonjung (Department of Interaction Science, Sungkyunkwan University) ;
  • Ha, Taehyun (Department of Interaction Science, Sungkyunkwan University) ;
  • Lee, Sangwon (Department of Interaction Science, Sungkyunkwan University)
  • 안현정 (성균관대학교 인터랙션사이언스학과) ;
  • 하태현 (성균관대학교 인터랙션사이언스학과) ;
  • 이상원 (성균관대학교 인터랙션사이언스학과)
  • Received : 2016.12.23
  • Accepted : 2017.02.04
  • Published : 2017.02.15
Download PDF
⟨ Previous Next ⟩

Abstract

Sharing economy is expected to grow high with the notable development of Internet technology. Despite this importance, however, existing studies so far have addressed the consumers for the services of sharing economy in limited perspectives and have not properly considered the recent advent of technology. Especially, car sharing service is one of the cases that have been changed rapidly with growth of the Internet technology. In this sense, the present study focuses on car sharing service and analyzes the effects of its service factors on consumers' attitude and intention to use. In addition, we examine differences in such effects between two types of services, business to customer (B2C) and customer to customer (C2C). Based on the analysis results, we discuss the guidelines for successful development of services in sharing economy.

Keywords

References

  1. Ajzen, I. (1991), The Theory of Planned Behavior, Organizational Behavior and Human Decision Processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
  2. Ajzen, I. and Fishbein, M. (1980), Understanding Attitudes and Predicting Social Behavior, Pearson, New Jersey, USA.
  3. Belk, R. (2010), Sharing, Journal of Consumer Research, 36(5), 715-734. https://doi.org/10.1086/612649
  4. Belk, R. (2014), You Are What You Can Access : Sharing and Collaborative Consumption Online, Journal of Business Research, 67(8), 1595-1600. https://doi.org/10.1016/j.jbusres.2013.10.001
  5. Campbell, D. T. and Fiske, D. W. (1959), Convergent and Discriminant Validation by the Multitrait-Multimethod Matrix, Psychological Bulletin, 56, 81-105. https://doi.org/10.1037/h0046016
  6. Cohen, B. and Kietzmann, J. (2014), Ride on! Mobility Business Models for the Sharing Economy, Organization and Environment, 27(3), 279-296. https://doi.org/10.1177/1086026614546199
  7. Cusumano, M. A. (2015), How Traditional Firms Must Compete in the Sharing Economy, Communications of The ACM, 58(1), 32-34. https://doi.org/10.1145/2688487
  8. Fornell, C. and Larcker, D. F. (1981), Evaluating Structural Equation Models with Unobservable Variables and Measurement Error, Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.2307/3151312
  9. Forsythe, S. M. and Shi, B. (2003), Consumer Patronage and Risk Perceptions in Internet Shopping, Journal of Business Research, 56(11), 867-875. https://doi.org/10.1016/S0148-2963(01)00273-9
  10. Girard, T., Korgaonkar, P., and Silverblatt, R. (2003), Relationship of Type of Product, Shopping Orientations, and Demographics with Preference for Shopping on the Internet, Journal of Business and Psychology, 18(1), 101-120. https://doi.org/10.1023/A:1025087021768
  11. Girard, T., Silverblatt, R., and Korgaonkar, P. (2002), Influence of Product Class on Preference for Shopping on the Internet, Journal of Computer-Mediated Communication, 8(1), 1-21.
  12. Hamari, J., Sjoklint, M., and Ukkonen, A. (2015), The Sharing Economy : Why People Participate in Collaborative Consumption, Journal of the Association for Information Science and Technology, 67(9), 2047-2059.
  13. Huizingh, E. K. (2000), The Content and Design of Web Sites : An Empirical Study, Information & Management, 37(3), 123-134. https://doi.org/10.1016/S0378-7206(99)00044-0
  14. Kahan, D. M. (1997), Social Influence, Social Meaning, and Deterrence, Virginia Law Review, 349-395.
  15. Lee, W., Lee, B., Kim, E., and You, H. (2014), Design Ideation and Evaluation Process for E3 (Ecology, Ergonomics, Economy)-Friendly Product Development, Journal of the Korean Institute of Industrial Engineers, 40(3), 299-304. https://doi.org/10.7232/JKIIE.2014.40.3.299
  16. Leismann, K., Schmitt, M., Rohn, H., and Baedeker, C. (2013), Collaborative Consumption : Towards a Resource-Saving Consumption Culture, Resources, 2(3), 184-203. https://doi.org/10.3390/resources2030184
  17. Merriam Webster (2004), Merriam-Webster's Collegiate Dictionary, Merriam-Webster.
  18. Min, J. H., Kim, B., and Ha, S. (2014), The Impact of Firms' Environmental, Social, and Governancial Factors for Sustainability on Their Stock Returns and Values, Journal of the Korean Operations Research and Management Science Society, 39(4), 33-49. https://doi.org/10.7737/JKORMS.2014.39.4.033
  19. Nunnally, J. C. (1978), Psychometric Theory, 2nd Edition, McGraw-Hill, New York.
  20. Rogers, B. (2015), The Social Costs of Uber, The University of Chicago Law Review Dialogue, 82.
  21. Rogers, E. M. and Shoemaker, F. F. (1971), Communication of Innovations; A Cross-Cultural Approach, 2nd edition, Free Press, New York, USA.
  22. Santillo, D. (2007), Reclaiming the Definition of Sustainability (7 pp), Environmental Science and Pollution Research, 14(1), 60-66. https://doi.org/10.1065/espr2007.01.375
  23. Scholl, G., Rubik, F., Kalimo, H., Biedenkopf, K., and Soebech, O. (2010), Policies to promote sustainable consumption : Innovative approaches in Europe, Natural Resources Forum, 34(1), 39-50. https://doi.org/10.1111/j.1477-8947.2010.01294.x
  24. Tukker, A. and Jansen, B. (2006), Environmental Impacts of Products : A Detailed Review of Studies, Journal of Industrial Ecology, 10(3), 159-182. https://doi.org/10.1162/jiec.2006.10.3.159
  25. Wu, J. H. and Wang, S. C. (2005), What Drives Mobile Commerce? : An Empirical Evaluation of the Revised Technology Acceptance Model, Information and Management, 42(5), 719-729. https://doi.org/10.1016/j.im.2004.07.001