Journal of the Architectural Institute of Korea Planning & Design (대한건축학회논문집:계획계)

Architectural Institute of Korea (대한건축학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on The Buying Behavior Pattern by Escalator Type of Multi-Complex Commercial Buildings

복합상업시설의 에스컬레이터 형식별 구매 행동 패턴 연구

  • 이상현 (명지대학교 건축대학 건축학부) ;
  • 노녕 (명지대학교 대학원)
  • Received : 2016.05.12
  • Accepted : 2017.02.17
  • Published : 2017.02.28
⟨ Previous Next ⟩

Abstract

The purpose of this research is to propose methodologies to identify buying behavior patterns for each escalator type of department stores. Since the escalator can help consumers to move from one place to another, it will affect consumers' approaching possibilities. It will also affect the passing possibilities. This paper proposes methodologies to identify buying behaviour as well as buying behaviour forecasting for each shop in a shopping complex. As the buying behavior pattern is directly related with sales, this research also proposes methodologies to estimate expected sales of each shop in a shopping complex in accordance with escalator design. This research proposes three factors affecting buying behavior - ease of access, ease of visit, and circulation length to cover - and quantitative values representing each of these factors - integration, visit frequency, and travel distance. One equation for estimating buying behaviors was proposed in this paper. In this study, the integration, visit frequency, and travel distance are calculated for a certain area within a shopping complex for each type of escalator to identify customers' buying behavior patterns.

Keywords

Acknowledgement

Supported by : 한국연구재단

References

  1. Choi, Y. Cha, S. & Lim, C. (2002). A Study on the Correlation between Customer's Circulation and VMD in Planning the Interior of Department Stores, Korean Institute of Interior Design Journal, (32), 121-130.
  2. Chae, M. & Kim, M. (2013). The Effect of Service Quality on Customer's Emotional Response and Impulse Buying in the Fast Fashion Stores, Journal of Distribution Research, 18(3), 29-54.
  3. Chi, C. & Lee, S. (2015). Evaluation Methods for Unfamiliar Sense of Space Caused by re-arrangement of Commodity Display in Large Supermarkets, Journal of the Architectural Institute of Korea, Planning and Design Section, 31(12), 173-181.
  4. Ha, H. (2009). The Effects of Product Assortment and Display Formats on Purchase Decisions, Korea Journal of Business Administration, 22(3), 1427-1446.
  5. Heo, H. Eo, S. & Hwang, Y. (2015). A Study on the Arrangement Characteristics of Rest Space in Department Stores, Korean Institute of Interior Design Journal, (10), 357-360.
  6. Yoon, S. & Lee, D. (2008). An Experiential Approach to the Determinants of Impulse Buying Based on Store Type, Journal of Distribution Research, 13(3), 1-25.
  7. Yang, H. & Cho, H. (2014). The analysis of consumption space preference based on the visual access and exposure model, Proceeding of annual conference of the DAEHAN Association of Academic Conference Business Administration, Korea, 206-222.
  8. Yang, S. Chung, I. & Gwon, Y. (2011). Shoppers' path pattern analysis via clustering, Journal of Industrial Engineering Joint Conference Proceedings, 1103-1125.
  9. Kim, W. (1980). Optimal Selection of Populations for Units in a System, Journal of the Korean Statistical Society, 9(2), 135-144
  10. Kim, S. & You, D. (2001). A Study on the Impulse Buying of Large Discount Store Consumers, Joournal of Korean Management Association, 19(1), 95-110.
  11. Kim, J. & Kim, Y. (2004). Research on the Customer's Circulation according to the Spatial Configuration and VMD in Department Store, Proceeding of annual conference of the Architectural Institute of Korea, Planning and Design Section, 24(2), 223-226.
  12. Koo, Y. (2005). The Effect of the Perception on the Physical Environment in Discount Stores on Customer Satisfaction and Intention, Journal of Distribution Science, 3(2), 29-55.
  13. Kim, A. & Lee, K. (2007). The Study on the Effect of Legibility of Individual Shops in the Department Store on Customer's Purchasing Behavior, Journal of the Architectural Institute of Korea, Planning and Design Section, 23(4), 3-10.
  14. Kim, S. & Moon, J. (2008). A Study on the Circulation System on accordance with the Merchandise in Discount Store - with reference to the spatial configuration and the VMD pattern, Korean Institute of Interior Design Journal, 17(6), 137-142.
  15. Kim, D. (2012). Relationship among Store's Physical Environment, Emotional Response and Behavior Intention: Comparison Between Korea and China, Journal of the Korea Contents Association, 12(12), 761-770. https://doi.org/10.5392/JKCA.2012.12.12.761
  16. Kim, S. Mehdi, K. & Lee, Y. (2012) Development of an Agent-based Simulator for Shopping Path Analysis in Retail Stores, The Jounal of Society for e-Business Studies, 17(1), 91-110. https://doi.org/10.7838/jsebs.2012.17.1.091
  17. Lee, S. (2011). Development of a Structural Indicator of Urban Spatial Network to Estimate Traffic Volume within the Urban Space, Journal of the Architectural Institute of Korea, Planning and Design Section, 27(7), 189-196.
  18. Lee, S. & Kim, J. (2013). Changes in Urban Spatial Structure According to The Changes in Circulation System, Journal of the Architectural Institute of Korea, Planning and Design Section, 27(2), 135-143.
  19. Lee, D. (2014). Constructive relationships among Store Images, Store Attributes, Store Satisfaction and Purchase Intentions of Outdoor Sports Store, Korean Journal of Sports Science, 23(6), 693-703.
  20. Lee, S. & Chi, C. (2014). A Research on the Methodology for Mating the Spatial Structure and the Usage of a Certain Urban Area, Journal of the Architectural Institute of Korea, Planning and Design Section, 30(7), 175-183.
  21. Park, S. Jung, S. & Lim, C. (2001). A Study on the Pedestrian Path Choice in Clothing Outlets : Focused on the Three Sample Outlet Customer Circulation System, Korean Institute of Interior Design Journal, (28), 140-148.
  22. Park, S. (2014). The things that exist, Institute of open poems, 19(1), 350-358.
  23. Park, H. (2007). A study on the Use-Behavior patterns and Preference Trend of Escalator in the Department Store - Focusing to the twenties of man and woman -, Media & Performing Arts, (2), 92-104.