DOI QR코드

DOI QR Code

The Effect of the Korean Wave on Malaysian University Students' Perception

  • Lee, Sang-Hyeop (Dept. of Food Service Management, Youngsan University) ;
  • Lee, Kai-Sean (School of Hotel and Restaurant Administration, Oklahoma State University) ;
  • Kwak, Gong-Ho (Dept. of Hotel Cuisine, Korea Tourism College) ;
  • Kim, Hak-Seon (Dept. of Hospitality and Tourism Management, Kyungsung University)
  • Received : 2017.01.03
  • Accepted : 2017.01.23
  • Published : 2017.01.31

Abstract

This paper attempted to understand the university students' perception on the Korean Wave in Malaysia. Six Malaysian students were involved in this study and three research questions guided the entire study. The first question explored Malaysian university students' perception about the Korean Wave in general; the second involved how the media influences the perception of the Korean Wave; and third question looked into the economic effects that would influence students' perception of the Korean Wave. Among the six students, all of them had positive perception of the Korean Wave and were heavily influenced through the media. Thus, it can be said that it brought positive feedback to the Korean Wave. The awareness of the Korean Wave was found to be increasingly popular due to media development. This study helped understand the Korean Wave from Malaysian students' perception.

Keywords

References

  1. BBC News. (2014). Gangnam Style music video 'broke' You-Tube view limit. Retrieved from http://www.bbc.com/news/world-asia-30288542
  2. Cho, C. H. (2010). Korean wave in Malaysia and changes of the Korea-Malaysia relations. Malaysian Journal of Media Studies, 12(1), 1-14.
  3. Heo, J. (2002). The "Hanryu" phenomenon and the acceptability of Korean TV dramas in China. Korean Journal of Broadcasting, 16(1), 496-529.
  4. Ju, H. (2010). Glocalization of the Korean popular culture in East Asia: Theorizing the Korean wave. (Doctoral dissertation). University of Oklahoma.
  5. Kim, S. Y. (2012). Investigation on the management status of K-Pop revenue model and finding ways for improvement. International Journal of Trade, Economics and Finance, 3(5), 343-346.
  6. Lee, S. J. (2011). The Korean Wave: The Seoul of Asia. The Elon Journal of Undergraduate Research in Communications, 2(1), 85-93.
  7. Segers, F. (2000). Korea moves. Hollywood Reporter, 362(34), 14-16.
  8. Shim, D. (2006). Hybridity and the rise of Korean popular culture in Asia. Media, Culture & Society, 28(1), 25-44. https://doi.org/10.1177/0163443706059278
  9. Shin, H. (2009). Have you ever seen the Rain? And who'll stop the Rain?: The globalizing project of Korean pop (K-pop). Inter Asia Cultural Studies, 10(4), 507-523.
  10. Siriyuvasak, U., & Hyunjoon, S. (2007). Asianizing K pop: Production, consumption and identification patterns among Thai youth. Inter Asia Cultural Studies, 8(1), 109-136. https://doi.org/10.1080/14649370601119113
  11. Yang, J. (2012). The Korean wave (Hallyu) in East Asia: A comparison of Chinese, Japanese, and Taiwanese audiences who watch Korean TV dramas. Development and Society, 41(1), 103-147. https://doi.org/10.21588/dns.2012.41.1.005