한국식생활문화학회지 (Journal of the Korean Society of Food Culture)

  • 제32권1호
  • /
  • Pages.27-38
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  • 2017
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  • 1225-7060(pISSN)
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  • 2288-7148(eISSN)
한국식생활문화학회 (Korean Society of Food Culture)
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식생활라이프스타일에 따른 소비자의 음료선택행동 - 서울, 경기지역을 중심으로 -

Study on Beverage Select Behavior according to the Food-related Lifestyle focused on Behaviors in Seoul, and Gyeonggi Province

  • 이경란 (안산대학교 호텔조리과) ;
  • 이은정 (신한대학교 식품조리과학부) ;
  • 김주연 (신한대학교 글로벌관광경영학과)
  • Lee, Kyung-Ran (Department of Culinary Arts, Ansan University) ;
  • Lee, Eun Jung (Department of Food Science and Culinary Arts, Shinhan University) ;
  • Kim, Ju-Yeon (Department of Global Tourism Management, Shinhan University)
  • 투고 : 2016.09.30
  • 심사 : 2017.02.09
  • 발행 : 2017.02.28
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초록

This study aimed to analyze the beverage usage behavior according to the food-related lifestyle in Seoul, Gyeonggi province area. Group 1, named 'health & safety seeking' group, consists of high percentage of women in their 40s, as well as a high percentage of high income and highly educated. Group 2, was group of 'high interest in dietary life', consists of a high percentage of women in their 30s, highly educated, earned 3~5 million won. Group 3, named 'convenience seeking' group, had a high percentage of men and of those in their 20s who earned less than 2 million won. In verifying the difference between food-related lifestyle groups in terms of their behaviors and attitudes towards the usage of beverage specialty shop, group 1 showed significantly high score in the number of visit beverage specialty shops, the intention to spend higher average expenditure per visit per person, importance of selection attributes of beverage specialty shop.

키워드

참고문헌

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피인용 문헌

  1. Consumption behaviors of sugar-sweetened beverages and blood lipid profiles according to food-related lifestyles of adults in Incheon vol.50, pp.4, 2017, https://doi.org/10.4163/jnh.2017.50.4.325