디지털융복합연구 (Journal of Digital Convergence)

  • 제15권1호
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  • Pages.537-546
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  • 2017
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  • 2713-6434(pISSN)
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  • 2713-6442(eISSN)
한국디지털정책학회 (The Society of Digital Policy and Management)
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SWOT분석을 통한 해양레저스포츠 발전 방안 모색

A Seach for Methods of Development of Marine Leisure Sport through the SWOT Analysis

  • 투고 : 2016.10.27
  • 심사 : 2017.01.20
  • 발행 : 2017.01.28
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초록

본 연구는 해양레저스포츠 발전 방인을 모색하는 연구이다. 해양레저스포츠의 세계적인 흐름을 볼 때 우리나라도 여가와 삶의 질을 매우 중요시하는 문화가 다가올 것이며, 이러한 문화로 인하여 본격적인 해양관광 시대가 도래 될 것이다. 이에 본 연구에서는 SWOT분석을 통하여 발전방안을 모색해 보고자 한다. 이에 대한 연구결과는 다음과 같다. 첫째, 우리나라 해양레저스포츠 저변화를 위한 강점은 국가 및 각 지방자치단체의 관심고조, 개발된 해양레저스포츠시설로 인한 각 지역행사 확대 및 프로그램 다양화이다. 둘째, 우리나라 해양레저스포츠 저변화를 위한 약점은 해양레저스포츠에 대한 인식, 잦은 해양안전사고 발생, 해양레저스포츠 전문가 부족이다. 셋째, 우리나라 해양레저스포츠 저변화를 위한 기회는 정부 및 지방정부의 관심고조로 인한 예산 확대, 국민의 해양스포츠 선호이다. 넷째, 우리나라 해양레저스포츠 저변화를 위한 위협은 국가 및 각 지방자치단체의 고비용 건설비 투자로 인한 효율성 약화, 고비용 건설비 투자로 인한 시설사용료 고비용 우려, 레저스포츠시설 지도자의 처우개선 등으로 나타났다.

This study is for a search for methods of development of marine leisure sports. As worldwide trend of marine leisure sports is developing rapidly and people more concern about their quality of life and leisure in Korea, the ear of marine leisure sports should be coming in Korea soon. This study is for a search for methods of development though the SWOT analysis. The results of the study are as below. First, the Strength of enlargement of the base in Korea are elation of concern of government and local governments, expanding local event of marine leisure sports with existing facilities and various programs. Second, the weakness of enlargement of the base in Korea are lack of awareness of marine leisure sports, frequent accident occurrence and lack of experts of marine leisure sports. Third, the Opportunity of enlargement of the base in Korea are more budget due to elation of concern of government and local governments and more preference of people in Korea. Fourth, the Threaten of enlargement of the base in Korea are low efficiency of high cost investment construction from government and local governments, huge fee of using facilities due to high cost investment construction and requiring treatment improvement of instructors of leisure sports facilities.

키워드

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피인용 문헌

  1. An Analysis of the Current State of Marine Sports through the Analysis of Social Big Data: Use of the Social MaxtixTM Method vol.29, pp.2, 2017, https://doi.org/10.13000/JFMSE.2017.29.2.593