Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A study of the vitalization strategy for public sports facility through big-data

빅데이터 분석을 활용한 기금지원 체육시설 활성화 방안

  • 김미옥 (한국스포츠개발원 정책개발실) ;
  • 고진수 (광운대학교 도시계획부동산학과) ;
  • 노승철 (서울연구원 도시정보센터) ;
  • 정재훈 (부산대학교 건설융합학부)
  • Received : 2017.01.02
  • Accepted : 2017.02.20
  • Published : 2017.02.28
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Abstract

As interest increases in health promotion through sports, demand for public sports facilities is steadily growing. However, there is a lack of research on operation and management compared with the supply plan of public sports facility. In this context, the aim of this study is to address problems of management of public sports centers and suggest strategies for vitalizing the facilities through the big-data. The data are collected from web such as news, blog, and cafe for one year in 2015. From the big-data, We can find that the national sports centers and the open gyms showed similar users' behavior but showed different needs. Both facilities have been used as sports and leisure area and have a high percentage of visitors for other purposes such as walking, picnics, etc. However, while the national sports facilities which were used for more specialized programs, the open sports center were used as leisure space.

운동을 통한 건강증진에 대한 관심이 증가하면서 공공체육시설에 대한 수요는 꾸준히 증가하고 있다. 그러나 공공체육시설의 공급 계획에 비해 운영과 관리에 대한 연구는 부족한 상황이다. 이와 같은 맥락에서 본 연구는 국민체육진흥기금지원 체육시설 사업인 국민체육센터와 개방형체육관에 대한 빅데이터 분석을 통해 시설 활성화 방안을 모색하였다. 2015년 1년 간 뉴스, 블로그, 까페 등 인터넷 문서를 분석한 결과 국민체육센터와 개방형 체육관은 유사한 이용행태를 보이면서도 다른 수요를 갖고 있는 것으로 나타났다. 두 시설 모두 주민의 체육장소로 이용되고 있으나 국민체육시설이 좀 더 전문적인 프로그램을 보이는 반면 개방형 체육관은 생활체육공간으로 이용되는 차이를 보였다. 한편 두 시설 모두 운동 이외 산책, 소풍 등 휴식을 목적으로 방문하는 비율이 높아 시설 활성화를 위해서는 편의시설 확충과 다양한 기능의 복합이 필요할 것으로 보인다.

Keywords

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