Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Study on the Different Moderation Effect of Contingency Variable (Focused on SPSS statistics and AOMS program)

상황변수의 조절효과 차이에 관한 연구 (SPSS와 AMOS프로그램을 중심으로)

  • Choi, Chang-Ho (Dept. of Knowledge Service & Consulting, Hansung University) ;
  • You, Yen-Yoo (Dept. of Knowledge Service & Consulting, Hansung University)
  • 최창호 (한성대학교 지식서비스&컨설팅학과) ;
  • 유연우 (한성대학교 지식서비스&컨설팅학과)
  • Received : 2016.10.26
  • Accepted : 2017.02.20
  • Published : 2017.02.28
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Abstract

This study analyzed empirically the same data through SPSS statistics(regression analysis) and AMOS program(structural equation model) used for cause and effect analysis. The result of empirical analysis of moderation effect was as follows. Meanwhile, SPSS statistics(regression analysis) did not pictured moderation effect in the categorical data(sex) and continous data(satisfaction of consunting), AMOS program(structural equation model) pictured partial moderation effect about the effecting of consultant's capability and attitude on the consulting repurchase within 10% level of significant. Eventually, This study showed that AMOS program and SPSS statistics used different methology in moderation effect, thus the different outcomes appeared although using the same data.

본 연구는 인과관계 분석에서 주로 활용되는 SPSS statistics(회귀분석)과 구조방정식모델을 구현하는 프로그램 중 하나인 AMOS 프로그램을 각각 활용하여 동일한 데이터에 대하여 조절효과 검정을 위한 실증분석을 실시하였다. 실증분석 결과, SPSS statistics을 활용한 회귀분석에서 상황변수가 범주형데이터인 성별과 연속형데이터인 컨설팅만족도 모두에서 조절효과가 없는 것으로 나타난 반면, AMOS 프로그램을 활용한 구조방정식모델에서는 10% 유의수준에서 컨설턴트의 능력 및 태도가 컨설팅재구매에 미치는 영향관계를 컨설팅만족도가 부분적으로 조절하고 있는 것으로 나타났다. 결국, 조절효과 분석은 AMOS 프로그램을 활용한 구조방정식모델과 SPSS statistics을 활용한 회귀분석모델이 전혀 다른 접근방법을 사용하고 있어 얼마든지 상이한 결과가 나올 수 있음을 보여준다.

Keywords

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