한국인터넷방송통신학회논문지 (The Journal of the Institute of Internet, Broadcasting and Communication)

  • 제17권1호
  • /
  • Pages.261-268
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  • 2017
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  • 2289-0238(pISSN)
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  • 2289-0246(eISSN)
한국인터넷방송통신학회 (The Institute of Internet, Broadcasting and Communication)
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ID3 알고리즘 기반의 귀납적 방법을 통한 모바일 공유 경제 플랫폼의 성공요인 분석

Analysis of Success Factors of Mobile Shared Economic Platforms using ID3 Algorithm-based Inductive Method

  • 진동수 (경인여자대학교 경영학과)
  • Jin, Dong-Su (Dept. of Business administration, Kyungin women's university)
  • 투고 : 2016.12.15
  • 심사 : 2017.02.03
  • 발행 : 2017.02.28
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초록

모바일 스마트 플랫폼 중심의 ICT 기술의 발전은 협력적 소비에 기반을 둔 공유경제 플랫폼을 출현시키고 있다. 본 연구에서는 2008년부터 2016년 현재까지 상용화된 공유 경제 플랫폼에 있어서 성공과 실패에 영향을 미치는 요인이 무엇인지 분석하고 공유 경제 플랫폼이 활성화 되기 위하여 필요한 정책적 요인이 무엇인지 제시하고자 한다. 이를 위하여 성공한 공유경제 플랫폼 사례와 실패한 사례에 대한 분석을 진행하고, 성공과 실패에 영향을 미치는 주요 변수를 도출한 후 이를 기반으로 ID 3 알고리즘 기반의 귀납적 분석을 실시하고자 한다. 이를 통하여 공유 경제 플랫폼의 성공과 실패에 있어서의 규칙들을 도출하여, 공유경제 플랫폼의 상업적 성공을 위하여 필요한 정책적 요인이 무엇인지 제시하고자 한다.

The development of ICT technology centered on mobile smart platforms have been emerging as a shared economic platform based on collaborative consumption. In this study, we analyze what factors affect success and failure in commercialized shared economic platforms from 2008 to 2016, and present what policy factors are needed to activate shared economic platform. To do this, we analyze successful cases of shared economic platforms and failed cases, derive key variables that affect success and failure, and conduct inductive analysis based on ID 3 algorithm based on them. Through this, we present the policy factors for the commercial success of the shared economic platform by deriving the rules for the success and failure of the shared economic platform.

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