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Quality Evaluation Factors and Continuance Intention for Web-based Legal Information Services

웹기반 법률정보서비스 품질 평가요인 및 지속의도에 관한 연구

  • Received : 2017.11.20
  • Accepted : 2017.12.15
  • Published : 2017.12.30

Abstract

The purpose of this study is to investigate the determinants of the quality of Web-based legal information services and their significant influences on the user continuance intentions. Based on the main dimensions of the SERVQUAL, this study conceptualizes five dimensions of reliability, assurance, design, empathy, and responsiveness. It measures the level of expectation and satisfaction on the basis of these five dimensions. Regression analysis was conducted to extract and analyze the determinants of the service quality and the factors affecting continuous intention. The level of legal information service quality is superior in empathy, responsiveness, and design category, but it is relatively insufficient in reliability and assurance category. In the reliability category, the relevance of the search results was an issue. The problems related to the authority and information sources were recognized as important. Reliability implies that there is a relatively close relationship between empathy and responsiveness, and that it is necessary to improve the quality of contents such as empathy and responsiveness in order to increase reliability. In order to increase the ongoing use of legal information services in the future, it is more effective to make sure that assurance is top priority.

본 연구는 웹 기반 법률정보서비스의 품질을 결정짓는 요인들을 추출하여 이들이 이용자 지속의도에 유의미한 영향을 미치는 정도 및 그 영향도의 의미를 고찰하였다. SERVQUAL의 주요 요인을 토대로 신뢰성, 확신성, 디자인, 공감성, 반응성의 5개 차원을 개념화시켜 이를 기준으로 기대수준과 만족수준을 측정하고, 양자의 차이 검증을 포함한 기술통계 분석, 품질 결정요인 도출 및 분석, 회귀분석에 의한 지속의도에 미치는 영향요인의 추출 및 분석을 수행하였다. 해당 법률정보서비스 품질수준은 공감성, 반응성, 디자인 범주에서 우수하지만, 신뢰성, 확신성 범주에서는 상대적으로 미흡하였다. 신뢰성 범주에서는 검색결과 및 검색 관련어 선정의 적합성 문제가 존재하였으며 정보 최신성 문제와 더불어 정보원의 권위 및 출처와 관련된 문제가 중요하게 인식되었다. 신뢰성은 공감성과 반응성과 각각 상대적으로 더 밀접한 관계가 존재하여 신뢰성을 높이기 위해서는 공감성, 반응성과 같은 콘텐츠의 품질을 향상시킬 필요가 있음을 시사하고 있다. 법률정보서비스에서 향후 지속적인 이용을 증대시키기 위해서는 확신성을 최우선적으로 보완시키는 것이 보다 효과적인 전략이라고 판단된다.

Keywords

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