Management & Information Systems Review (경영과정보연구)

Daehan Academy of Management Information Systems (대한경영정보학회)
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The Influence of Employees' Perceived CSR on Job Attitude - Focusing on the Mediating Effect of Organizational Identity -

조직구성원의 지각된 CSR이 직무태도에 미치는 영향 - 조직정체성의 매개효과를 중심으로 -

  • Jee, Yong-Ik (School of Business, Chungbuk National University) ;
  • Kim, Chan-Jung (School of Business, Chungbuk National University) ;
  • Kim, Hong-Gu (Dept. of Start up Business & Management, Chungbuk Health & Science University)
  • 지용익 (충북대학교 경영학부) ;
  • 김찬중 (충북대학교 경영학부) ;
  • 김홍구 (충북보건과학대학교 창업경영과)
  • Received : 2017.08.01
  • Accepted : 2017.11.16
  • Published : 2017.11.30
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Abstract

With the expansion of corporate influence on civil society, companies are facing various demands and expectations on higher social responsibilities. This study discusses the influence of corporate social responsibility(CSR) on job attitude of employees when they recognize their company's CSR efforts. In this regard, it focuses on mediator effect of organizational identity by examining job satisfaction, organizational commitment, and turnover intention. Based on empirical investigation, positive influence was confirmed, stemming from recognized CSR. It influenced organizational identity, and it changed job attitudes including job satisfaction, organizational commitment, and decline of turnover intention. This result shows that if employees recognize company's sincere CSR activities and organizational values and culture are desirable, they tend to more strongly identify themselves with their organization. In sum, this paper found that organizational identity can be applied as a mediator which enhances the influence of CSR on job attitude. Lastly, it analyzed applicable implications to business management and suggestions for future research.

기업의 영향력이 확대되면서 사회적 책임에 대한 기대와 요구도 그만큼 커지고 있다. 이러한 시각에서 수행된 본 연구는 조직구성원이 지각하는 기업의 사회적 책임(Corporate Social Responsibility: CSR)이직무태도(직무만족, 조직몰입, 이직의도)에 미치는 영향과 이들 간의 관계에서 조직정체성의 매개효과를 확인하고자 하였다. 이러한 연구목표를 달성하기 위하여 국내 기업 중 7개 업종, 기업의 종업원 496명을 표본으로 설정하고 분석을 수행하였다. 분석 결과 조직구성원의 지각된 CSR은 직무만족, 조직몰입에 유의한 정의 영향을 미치며, 지각된 CSR은 조직정체성에도 유의한 영향을 미치며, 조직정체성은 직무만족, 조직몰입, 이직의도에 유의한 영향을 미치고, 지각된 CSR은 조직정체성을 매개로 직무만족, 조직몰입, 이직의도 등 직무태도에 유의한 영향을 미치는 것을 확인할 수 있었다. 이러한 연구결과는 조직구성원들이 기업이 진정성 있는 사회적 책임 활동을 수행한다고 지각할수록 직무태도의 개선을 가져오고, 개인의 정체성을 조직과 동일시하려는 경향이 강해지며 이러한 조직정체성의 강화를 매개로 긍정적인 직무태도를 가져오고 있음을 보여주고 있다. 즉, 본 연구에서 조직정체성을 매개로 CSR이 직무태도에 미치는 영향을 확인한 것이다. 이러한 연구결과를 토대로 기업의 사회적 책임 활동을 통한 구성원의 직무태도 개선 가능성 등 경영 관리적 시사점과 향후 연구를 위한 과제들도 함께 제시하였다.

Keywords

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