Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
권호 표지
DOI QR코드

DOI QR Code

Analysis of New Media Fashion Image Types in Fashion Films

패션필름에 나타난 뉴미디어 패션 이미지 유형분석

  • Kim, Sejin (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University) ;
  • Ha, Jisoo (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University)
  • Received : 2017.08.01
  • Accepted : 2017.09.01
  • Published : 2017.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

In the era of new media, images hold an important position as episteme to express and convey ideas. Fashion films provide dynamic and unique fashion images, differentiated from prior fashion media as a representational tool for showing a realistic fashion image only; consequently, their production and spread are increasing rapidly as a new fashion media. This study identifies the meaning and type of fashion images in fashion films based on the concept of Deleuze's image that help discover distinctive characteristics of fashion films as a new fashion media of an expressive tool. Literature research was conducted on new media, concepts and types of images by Deleuze to analyze types of new media images. According to research, fashion image in fashion film is defined as a fashion event; consequently, three types of new media images are derived. As the result of the empirical study, fashion images in fashion films are classified by images of realistic movement, variable time, and virtual experience. The results of the consideration show that fashion films expressed fashion through temporality and narrative, senses, and diegesis. Fashion images of new media in fashion films portray fashion as a process that transcends reality and imagination.

Keywords

References

  1. Ambrosino, J. (Writer & Director). (2015, February 27). WINNER ASVOFF8 GRAND PRIX - Hungry For Love by Justin Ambrosino. Vimeo. Retrieved December 4, 2017, from https://vimeo.com/144415754
  2. Anderson, J. (Writer & Director). (2014, April 28). Jumper by Justin Anderson. Vimeo. Retrieved July 10, 2017, from https://vimeo.com/147215910
  3. Baker, S. (Writer & Director). (2016, March 29). KENZO "Snowbird" a movie by Sean Baker. YouTube. Retrieved July 10, 2017, from https://www.youtube.com/watch?v=Bkgc6rqOc8w
  4. Bancroft, A. (2012). Fashion and psychoanalysis: Styling the self. New York & London: I. B. Tauris.
  5. Bergson, H. (2005). 물질과 기억 [Matter and memory] (J. W. Park, Trans.) Paju: Acanet. (Original work published 1896)
  6. Chung, I. H., & Rhee, E. Y. (1992). A study on clothing images: Their constructing factors and evaluative dimensions. Journal of the Korean Society of Clothing and Textiles, 16(4), 379-391.
  7. Deleuze, G. (1999). 의미의 논리 [The logic of sense]. (J. W. Lee, Trans.). Paju: Hangilsa Publishing Co., Ltd. (Original work published 1969)
  8. Deleuze, G. (2002). 시네마 I: 운동-이미지 [Cinema I: The movement-image] (J. Yoo, Trans.). Seoul: Vision and Language Publishing Company. (Original work published 1983)
  9. Deleuze, G. (2002). 시네마 II: 시간-이미지 [Cinema II: The time-image] (J. H. Lee, Trans.). Seoul: Vision and Language Publishing Company. (Original work published 1985)
  10. Deleuze, G. (2008). 감각의 논리 [The logic of sensation] (T. H. Ha, Trans.) Seoul: Minumsa. (Original work published 2001)
  11. Evans, C. (n.d). Alexander McQueen. lovetoknow. Retrieved December 4, 2017, from http://fashion-history.lovetoknow.com/fashion-clothing-industry/fashion-designers/alexandermcqueen
  12. Gauthier, M., & Pashuta, V. (Directors). (2014, July 28). Mermaids film - Kiss of a Siren by NuMe - Best Film at 2014 International Fashion Film Awards. YouTube. Retrieved July 10, 2017, from https://www.youtube.com/watch?v=wwkLJ8Pt46M
  13. Genette, G. (1992). 서사담론 [Narrative discourse] (T. Kwon, Trans.). Seoul: Kyobo Book Centre. (Original work published 1980)
  14. Howarth, D. (2014, March 20). Interactive fashion films at POST exhibition respond to movement of gallery visitors. Dezzen. Retrieved July 10, 2017, from https://www.dezeen.com/2014/03/20/interactive-fashion-films-at-post-exhibition-respond-to-movement-of-gallery-visitors/
  15. Image (n.d.). Dictionary.com. Retrieved November 30, 2016, from http://www.dictionary.com/browse/image
  16. Indrani (Director) (2015, November 29). The Legend of Lady White Snake (2015) starring Daphne Guinness. VK. Retrieved July 10, 2017, from https://vk.com/video229389580_172117725
  17. Jackson, C. (2016, February 4). Kenzo's New Fashion Film Made Us Cry. FASHIONISTA. Retrieved November 30, 2016, from http://fashionista.com/2016/02/kenzo-snowbird
  18. Kim, Y. W., Park, Y., & Choi, J. M. (2016). Relationships between preferences of sensibility expression factors for utilized fabrics and preferences of fashion images. The Research Journal of the Costume Culture, 24(1), 27-40. doi:10.7741/rjcc.2016.24.1.027
  19. Kwon, K. R. (2011). Changes in Burberry fashion image according to values pursued. Unpublished master's thesis, Seoul National University, Seoul.
  20. Lacan, J. (2009). 욕망이론 [Desire theory] (S. K. Min, M. S. Lee, & T. Kwon, Trans.). Seoul: Moonye Publishing Co., Ltd. (Original work published 1981)
  21. Lee, G., & Gaang, B. (2012). A study on the characteristics of the images visualized in fashion media. Journal of Basic Design & Art, 13(2), 341-352.
  22. Lee, J. W. (2011). 사건의 철학: 삶, 죽음, 운명 [The philosophy of events: life, death, destiny]. Seoul: Greenbee.
  23. Lee, M., & Lee, M. Y. (1995). A study on clothing image preferences and life style of Korean married women. The Journal of Living Culture Research, 9, 125-144.
  24. Lee, S. H., Sung, Y. H., & Son, Y. (2008). Changes in media, consumer & advertising. Seoul: Hankyungsa.
  25. Lee, Y. D. (2014). 영상 콘텐츠 제작 사전 [Video contents production dictionary]. Seoul: Communicationbooks.
  26. Mau, D. (2015, May 20). Fashion films: What works and what doesn't. FASHIONISTA. Retrieved November 30, 2016, from http://fashionista.com/2015/05/fashion-films
  27. Mees, E. D. (Director). (2016, April 11). DORHOUT MEES | 'NUBIVAGANT' Fashion Film. Vimeo. Retrieved July 10, 2017, from https://vimeo.com/162348789
  28. Mitchell, W. J. T. (2005). Iconology: image, text, ideology (S. Lim, Trans). Seoul: Sizirak. (Original work published 1986)
  29. Montgomery, P., & Franer, J. (Directors). (2015, July 27). Homeward. Vimeo. Retrieved July 10, 2017, from https://vimeo.com/134663490
  30. Nnadi, C. (2015, October 4). SPRING 2016 READY-TO-WEAR Kenzo. Vogue. Retrieved December 4, 2017, from http://www.vogue.com/fashion-shows/spring-2016-ready-to-wear/kenzo
  31. Onega, S., & Landa, J. A. G. O. (Eds.). (1996). Narratology: An Introduction. Oxon & New York: Longman.
  32. PFF 2015. (2015). Princeton Film Festival. Retrieved December 4, 2017, from https://www.princetonfilmfest.com/2015
  33. Rhew, S. H., & Kim, M. J. (2011). Interpretation of images and symbols from Greek and Roman mythology in contemporary fashion - Focused on Durand's classification of the imaginary -. Journal of the Korean Society of Costume, 61(2), 131-151.
  34. Rubinstein, D. (Producer), & Marchello, G. (Director). (2014, October 28). LEARN itSELF. Vimeo. Retrieved July 10, 2017, from https://vimeo.com/110317743
  35. Sheldon, G. (Director). (2014, June 29) The Chase. Vimeo. Retrieved July 10, 2017, from https://vimeo.com/99483936
  36. Shim, H. R. (2012). 20세기의 매체철학: 아날로그에서 디지털로 [The media philosophy of the 20th century: From analog to digital]. Seoul: Greenbee.
  37. Sobchack, T., & Sobchack, V. C. (1998). 영화란 무엇인가: 영화의 역사 . 형식 . 기능에 대한 이해 [An Introduction to film: Understanding the history, form, and function of movies] (C. K. Ju, Trans.). Seoul: Keorum. (Original work published 1997)
  38. Soloaga, P. D., & Guerrero, L. G. (2016). Fashion films as a new communication format to build fashion brands. Communication & Society, 29(2), 45-61. doi:10.15581/003.29.2.45-61
  39. The Chase. (n.d.). Dhrumil Desai Photographer. Retrieved November 30, 2016, from http://www.dhrumildesai.me/thechase/
  40. Thompson, L. C. (Director). (2016, September 30). The Coded Body by Luke Clayton Thompson. Vimeo. Retrieved July 10, 2017, from https://vimeo.com/185014828
  41. Weir, H. (Director). (2015, March 19). Legs are not Doors. YouTube. Retrieved July 10, 2017, from https://www.youtube.com/watch?v=mrBJNBBCEEg
  42. Westenberg, E. (Director). (2016, February 20). Blue and You: Sophie Hardeman ${\times}$ Emma Westenberg. YouTube. Retrieved July 10, 2017, from https://www.youtube.com/watch?v=599hB770Ei8
  43. Yu, P. K., & Chin, H. J. (2001). Image. Paju: Sallimbooks.