Knowledge Management Research (지식경영연구)

The Knowledge Management Society of Korea (한국지식경영학회)
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The Effects of Social Overload on Social Communication in the Social Media Environment

사회적 지지 과부하가 소셜미디어 환경에서의 사회적 소통에 미치는 영향

  • 박준석 (국민대학교 비즈니스IT전문대학원) ;
  • 곽기영 (국민대학교 경영대학/비즈니스IT전문대학원)
  • Received : 2017.11.11
  • Accepted : 2017.12.06
  • Published : 2017.12.31
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Abstract

With the rapid growth of the internet, Social Network Services (SNSs) have played an important role. As the use of SNSs increases, users experience a sense of responsibility to respond to other people's messages or requests, and consequently experience an social overload, feeling too much social support for other users. In this study, we examined the effects of social overload on loneliness and SNS discontinuous usage intention. To verify the research model, data were collected from 83 SNS users and analyzed using SmartPLS, a structural equation modeling tool. The results of this study showed that the communal orientation and the degree of use of SNS influenced the social overload, and the social overload had a significant effect on loneliness and SNS discontinuous usage intention. The findings of this study are expected to help understand the social overload and loneliness in the use of SNS, and may also provide a strategic direction for SNS service providers.

Keywords

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