Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on Preference for Graphic Basic Elements of the UI/UX Design of Game Application

게임 어플리케이션의 UI/UX 디자인의 그래픽 기본요소 선호도 연구

  • Cho, Hyun seung (Dept. Of Graduate Communication Design, PyeongTaek University)
  • 조현승 (평택대학교 커뮤니케이션디자인학과)
  • Received : 2017.11.01
  • Accepted : 2017.12.20
  • Published : 2017.12.28
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Abstract

The game industry using Smart phones and related market is rapidly growing every year and a graphical view of the game fun and games player is in a diverse environment improvement. Game visuals in the design of the application of the user's perspective, very simple tricks, unlike such as the game's environment is pc, but more sophisticated and to improve the quality of the game, planning is required. Ranking the top rankings, game downloads this study, therefore, has recently structured questionnaire based on the case in existing research conducted a survey. The surveyed more than 200 million people downloaded the Onmyoji game users in China was limited to the preferences of each gui survey analyzed. Preference shown in graphic identify success factors should be improved to lighting of the basic elements of design / ux ui and applications should be taken into account when designing the game. A Study on Design Factors for research purposes. The results verification the importance of visual elements, information elements, manipulation, and rapid response.

스마트폰을 이용하는 게임 산업과 관련 시장은 매년 급성장하고 있으며 플레이어는 다양한 환경에 게임요소와 즐거운 게임의 그래픽적 시각개선을 기대하고 있다. 게임애플리케이션의 설계에서 시각요소의 사용자 관점의 환경은 PC게임등과 달리 매우 간단한 조작이지만 보다 정교하며 게임의 질적 향상을 위한 계획적 접근이 요구된다. 따라서 본 연구는 최근 다운로드 순위 상위랭킹에 게임을 사례로 기존의 연구를 바탕으로 구조화된 설문지를 작성하여 설문 조사를 실시하였다. 조사대상은 2억명 이상 다운로드된 음양사게임으로 중국의 유저들을 대상으로 한정하여 각 GUI의 선호도를 조사하여 분석하였다. 선호도에서 나타난 UI/UX 디자인의 그래픽 기본요소의 성공요인 개선해야 할 점등을 파악하고 게임 어플리케이션을 설계할 시 고려되어야 할 계획요소에 대한 고찰을 연구목적으로 하여 시각 요소, 정보 요소, 조작 및 신속 대응이 얼마나 중요한지를 검증해 본다.

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