Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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The Effect of Appearance Management Behavior on Job Search Efficacy among Female College Students

여대생의 외모관리행동이 구직효능감에 미치는 영향

  • Kim, Mikyung (Dept. of General Education, Sookmyung Women's University) ;
  • Kim, Sung Hee (Dept. of Taekwondo, Woosuk University)
  • 김미경 (숙명여자대학교 기초교양학부) ;
  • 김성희 (우석대학교 태권도학과)
  • Received : 2017.08.06
  • Accepted : 2017.10.24
  • Published : 2017.11.30
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Abstract

This study investigates the effects of appearance management behaviors on job search efficacy among female college students. Based on previous studies on appearance management behaviors and job search efficacy, the questionnaire items were developed. For the study, we conducted a questionnaire survey among 312 students from women's university in Seoul. The statistical analyses were performed using SPSS 23. The results were as follows. First, three types of appearance management factors have been identified: 'fashion & hair,' 'skin care & plastic surgery,' and 'body shape'; the reliability and validity of these factors were proved. Second, the appearance management behavior of female college students found to have a partially significant effect on job search efficacy: fashion & hair factor had a positive effect on job search strength; fashion & hair factor and body shape factor had a positive effect on job search skills. While skin care & plastic surgery factor had a negative effect on job search strength and job search skill. Third, between academic years, there were differences in job search efficacy but not in appearance management behavior. By majors, there were differences among skin care & plastic surgery factor, body shape factor, and job search strength factor. These results suggest that to improve the job search efficacy, proper appearance management through fashion and hair, and body shape management is necessary. In addition, it suggests that it is important to improve the effectiveness of employment by establishing the appearance management strategy that matches the characteristics of each major.

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References

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