Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Study on the Lifestyle and Fashion Style of City Nomads

시티 노마드의 라이프스타일과 패션스타일에 관한 연구

  • Kim, Hyejeong (Dept. of Clothing Industry, Hankyong National University)
  • 김혜정 (한경대학교 의류산업학과)
  • Received : 2017.06.02
  • Accepted : 2017.07.14
  • Published : 2017.11.30
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Abstract

The purpose of this study is to examine modern people's lifestyle and identify their needs by analyzing clothing behavior through city nomads' attitudes in dairy life, tastes, and methods to pursue in their life. This study tries to understand substitute values as ethical life emerging recently, free life style of mental emotion, clothing behaviors, and fashion style represented by the results. Upon observing city nomads' fashion trend, tunics symbolizing flexibility and comfort and simultaneously reflect colors in a monk style or from basic items that have been used. City nomads' fashion trend also reveals androgynous freeness-and-easiness. City nomads reflect a folksy inspiration, and different cultural perspectives appear in a mixed fashion. Multi-purpose gypsy/boho style is ideal for traveling and occupying smaller spaces in line with the nomadic lifestyle reflectings an American casual image partially by way of gypsy or bohemian nuances. Motorcycle jeans symbolizing functionality for traveling are becoming a part of everyday life. The fashions discussed are categorized as urban, tourer, sports and road. Everyday sportswear - athleisure - is attracting attention enabling a healthy and sound lifestyle. Athleisure is fashion wear harmonizing workplace with leisure, and everyday life and social gatherings. Athleisure represents a significant collapse of the boundary of high fashion and street fashion. Urban- tech wear is light and enables modern people to perform garment and gear functions simultaneously, making storage useful using various technical devices by elevating activity and functionality. Urban outdoor fashion holding functionality and adding modern fashion in appearance has appeared.

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