복식문화연구 (The Research Journal of the Costume Culture)

  • 제24권5호
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  • Pages.531-543
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  • 2016
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  • 1226-0401(pISSN)
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  • 2383-6334(eISSN)
복식문화학회 (The Costume Culture Association)
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색채기획을 위한 패션 라이프스타일 유형 분류와 선호색 연구

Study on the classification of fashion lifestyle types and preferred colors for color planning

  • 신남진 (서울여자대학교 의류학과) ;
  • 이금희 (서울여자대학교 의류학과)
  • Shin, Nam-Jin (Dept. of Clothing Science, Seoul Women's University) ;
  • Lee, Keum-Hee (Dept. of Clothing Science, Seoul Women's University)
  • 투고 : 2015.10.23
  • 심사 : 2016.09.23
  • 발행 : 2016.10.31
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초록

The purpose of this study is to classify fashion lifestyle types for color planning and to propose color planning of spring & summer by fashion lifestyle by analyzing preferred colors by fashion lifestyle type. The survey was conducted on women between the ages of 30 and 59 using a separately prepared questionnaire and color sample table and also through one-on-one interviews. The results of this study are as follows. First, the participants' fashion lifestyles were divided into three categories: information individuality type, display type, and practicality type. Second, regarding basic colors: the basic color consistently used for a long time, it was found that there were significant differences in preferred hue and tone according to the types of fashion lifestyles. Specifically, the most preferred hue of all the fashion lifestyle types was achromatic color N and the most preferred tone was V. Third, regarding color trends: the trendy color occupying a market transiently, there were significant differences in preferred hue and preferred tone according to the types of fashion lifestyle. The most preferred hue of all the fashion lifestyle types was B. The most preferred tone of the information individuality type and the display type was V, and that of the practicality type was B. The study found that, in color planning, fashion lifestyles can function as an effective tool to subdivide consumers. Based on the empirical results of this study, I propose that color planning should be based on the type of fashion lifestyle.

키워드

참고문헌

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피인용 문헌

  1. 지속가능 패션 브랜드 광고의 색채와 표현형식이 소비자의 감정과 인식에 미치는 영향 - 인스타그램 중심으로- vol.21, pp.4, 2016, https://doi.org/10.5805/sfti.2019.21.4.432