참고문헌
- Byeon CG (2012). Effects on customer satisfaction store selected attributes of traditional market research. Sodoeup Traditional Markets around the Industrial Innovation 28(3):77-104.
- Choi MH (2008). The Influence of Sports Sponsorship on Sports Ware Brand Equity and Purchase Intention. Ph.D. Thesis, Kyunhee University 21-27, Seoul.
- Fishbein, Ajzen I (1985). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research Reading. MA: Massachusetts: Addison-Wesley.
- Gu YH (1995). A Study on the Promotion Strategy Linked to Movies : Product Placement in Movies. MS Thesis, Seoul University 34-39, Seoul.
- Grewal D, Iyer GR, Krishnan R, Sharma A (2003). The Internet and the price-value-loyalty chain. Journal of Business Research 56(5):391-398. https://doi.org/10.1016/S0148-2963(01)00227-2
- Ha HS, Woo YS, Kim GW (2015). Effect of membership benefits at franchise family restaurants on switching barriers - Focusing on the moderator effects of quality of customer relationship management. Tourism Research 30(2).
- Han SH, Kim HJ, Choi GY, Han GC(2011). A study on marketing activation of franchise enterprise utilizing social network service. Franchise Business Review 2(2).
- Jeon JH, Bang JS, Choi TH (2006). A study on the properties of the selected wine consumer satisfaction. Journal of Korea Cooking 12(2):88-105.
- Jo YS (2001). A study on relationship among attitude toward the website, attitude toward the advertising to the commercial, attitude toward brand, & purchase intention. Journal of Global Scholars of Marketing Science 7(1):127-146. https://doi.org/10.1080/12297119.2001.9707419
- Joh SH, Jeong KY (2006). On Selected Properties and the Satisfaction of Eating out Consumer Research: War of Wine Consumers with a Focus. Korea Hotel Catering Management Society Conference Papers.
- Jung JW (2009). Effects of Restaurant Selection Attributes on Brand Loyalty and Revisit: Focused on Seafood Family Restaurant. Master's thesis, Sungshin Woman's University.
- Kim HS, Jung JE (2001). A study on the eating out behavior of university students in Seoul. Korea Society of Food Culture 16(2):147-157.
- Kim MS (2013). Impact on the Environment-friendly Agricultural Selection Criteria Also Purchase: Based on the Parameters of Consumer Attitudes and Confidence, Control Effect. PhD thesis, Aanyang University.
- Kim SB (2004). The Impacts of Hospital's Convenience-orientation on Customers' Perceived Convenience and Outcome. Department of Business Administration Graduate School, Dong- A University.
- Kim SI (2013). Analysis of Consumer Preference Factors on Franchise Family Restaurant. Master's Thesis, Kwangwoon.
- Lee HH (2003). A Study on the Consumers' Selective Attributes of Franchise Restaurants. Doctoral thesis, Kyonggi University.
- Lee HS, Ahm GH, Hah YW (2006). Consumer Behavior (4th edition). Beopmunsa, Paju.
- Lee HS, Kim JH, Lee SB (2006) Effects of food industry PPL on brand and purchase intention. Korea Academic Society of Hotel Administration 15(4):73-88.
- Lee SJ (2001). Physical Elements of Service Family Restaurant that Impact on Consumer Attitudes: Focusing on the Background Music. Master's Thesis, University.
- Liu CL (2014). The Effects of Service Convenience, Customer Satisfaction and Revisit Intentions with Eating out of China in Social Commerce Service. MS Degree, Kangwon University.
- Mitchell A, Olson J (1981). Are product attribute beliefs the only mediator of advertising effects on brand attitude?. Journal of Marketing Research 18(3):318-332. https://doi.org/10.2307/3150973
- Noh GY (2008). The Influence of Perceived Value on Customers' Loyalty Intentions in the Franchised Family Restaurants: Calculative Commitment and Affective Commitment as Mediating Variables. Ph. D. Dissertation, Soongsil University.
- Oh JY (2014). A study on effects of restaurant brand image and awareness on HMR(Home Meal Replacement)product reliability and consumers buying intention. PhD thesis, Kyonggi University.
- Shin MH, Ahn JA (2005). Lifestyle typology and effects of lifestyle on media use and purchasing behavior of university students as consumers. The Korean Journal of Advertising 16(4):111-132.
- Sim YJ, Kim JG (2008). Impact on the personal values bakery select properties. Journal of Tourism Research 22(4):365-377.
- Yang HJ (2013). The Relationship between Technology-Based Self-Service Convenience and Influence Factors, Technology-Based Self- Service Qualit. Department of Business Administration Graduate School of Kyungbook National Universtiy.