한국조리학회지 (Culinary science and hospitality research)

  • 제22권4호
  • /
  • Pages.288-301
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  • 2016
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  • 2466-0752(pISSN)
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  • 2466-1023(eISSN)
한국조리학회 (Culinary Society of Korean Academy)
권호 표지

식초 음료의 품질평가지표 개발에 관한 연구 - 델파이 및 AHP 기법을 중심으로 -

The Development of Quality Evaluation Index of Vinegar Beverage - Using Delphi Method and Analytical Hierarchical Process(AHP) -

  • 김지형 (경희대학교대학원 조리외식경영학과) ;
  • 고재윤 (경희대학교 외식경영학과) ;
  • 유은이 (우송대학교 외식조리학부)
  • Kim, Jihyung (Dept. of Culinary and Food Service Management, Kyunghee University) ;
  • Ko, Jae-Youn (Dept. Food Service Management, Kyunghee University) ;
  • Yoo, Eunyi (Dept. of Culinary Arts, Woosong University)
  • 투고 : 2016.04.27
  • 심사 : 2016.06.11
  • 발행 : 2016.06.30
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초록

본 연구에서는 건강 음료로써 식초 음료 시장의 확대에 기여하고자 전문가들을 대상으로 설문하여 델파이와 AHP를 적용하여 식초 음료의 주된 요소들을 유형화, 계층화하였다. 따라서 문헌 연구와 전문가들의 브레인 스토밍을 통해 상위 개념인 원료, 생산방법, 제품특징, 기능성, 패키지 디자인의 5가지에 대해 개방형 설문으로 1차 델파이를 실시하였는데, 그 결과 하위 개념 50개를 도출하였고, 상위 개념으로 마케팅 1개를 추가하였다. 이렇게 1차 델파이에서 도출된 50개의 개념을 폐쇄형 설문으로 2차, 3차 델파이를 실시하였고, 의견의 일치성을 객관적으로 파악하고자 켄달의 W 검증을 실시한 결과, 2차 델파이에서는 11개 항목이 제거되었고, 3차 델파이에서는 16개 항목이 제거되어 총 23개 문항을 도출하였다. 마지막으로 델파이를 통해 도출된 23개 문항의 상대적 중요도를 파악하고자 쌍대 비교를 실시하여 각 항목 간 우선순위를 도출하여 식초 음료의 품질 평가 시, 중요하게 고려해야할 항목을 구성하였다.

This paper employed typology and stratification as key elements to estimate quality evaluation of vinegar drink through Delphi and AHP(analytical hierarchical process) method to contribute the market expansion of the vinegar drink as a health drink. Through literature research and brainstorming with professionals, the first round of Delphi method was conducted with the open-ended questions including five upper concepts, i.e. 'ingredients', 'production method', 'product characteristics', 'functions' and 'packaging design'. Original study had 50 lower concepts as a result of the first round and added 'marketing' as an additional upper concept. The second and third round of Delphi method have been conducted with closed-ended questions based on the 50 lower concepts resulted from the first round. To seek concordant objectivity among the answers from the survey, the study used Kendall's W coefficient of concordance. 11 items were removed while 16 items were removed at the third round leaving 23 items through second round of Delphi method. For the final round, this study utilized the Pairwise Comparison Method to figure out the relative importance of the 23 items for the prioritization. Finally, current study formulated the final items which should be considered as an important factor in the quality evaluation of vinegar drink.

키워드

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