Study on the Determinants for the Type of New Venture Creation in Korea: Franchising or Independent Entrepreneurship

국내 프랜차이즈 창업과 독립 창업 집단의 결정 요인에 관한 연구

  • Huh, Eun Jeong (Graduate School, Yeungnam University) ;
  • Lee, Keon Hee (School of International Economics and Business, Yeungnam University)
  • Received : 2016.02.24
  • Accepted : 2016.06.30
  • Published : 2016.08.31


The purpose of this study is to find the determinants for the type(Franchising or Independent Entrepreneurship) of new venture creation. This study conducted an empirical analysis on a total of 398 samples of survey gathered from people in Seoul, Gyoeng-gi, Daegu, and Gyeonsangbuk-do. This study includes not only personal traits, but also entrepreneurial intention and network as independent variables. Findings of the analysis reported that Entrepreneurial intention, Need for achievement, Autonomy, Entrepreneurship, Self-efficacy, Education, Network, Age, and Income have significant discriminant power, in order of priority, on general two groups of Franchising and Independent Entrepreneurship. However, in the study, autonomy is revealed as the sole discriminant factor on considering venture creation groups. Based on the result, the study contributes theoretical and practical implications in relation to the determinants for the type of franchising or independent entrepreneurship.


Supported by : 중소기업청


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