Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
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A Study on the Determinants of Continuous Usage of New Technology-based Banking System: Focusing on Moderation Effect of User Experience Period

신기술기반 은행 정보시스템의 지속사용의도 결정요인에 관한 연구: 사용자경험기간 조절효과 중심으로

  • Park, Mi (Department of Business Administration, Hongik University) ;
  • Lee, Ki-Ryang (Department of Business Administration, Hongik University) ;
  • Kim, Hyung-Wook (Department of Business Administration, Hongik University)
  • 박미 (홍익대학교 경영학과) ;
  • 이기량 (홍익대학교 경영학과) ;
  • 김형욱 (홍익대학교 경영학과)
  • Received : 2016.05.12
  • Accepted : 2016.06.07
  • Published : 2016.06.30
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Abstract

Purpose: Present study was designed to examine the casual relationships among service quality, self-efficacy, perceived usefulness, user satisfaction and Continuous Usage in new technology-based banking system. Also, we intended to testify the moderating effects of user experience period in causal model. We applied path analysis model in order to test the hypotheses and research model. Methods: Survey tool, that is, questionnaire has obtained validity through literature survey, exploratory survey and pretest and sample 279 was selected. For statistical treatment of pretest and main analysis, SPSS20.0 and AMOS 20.0 were employed and structural equation model was employed as analysis method. Results: Result of this study shows as follows. All factors have an effect on user satisfaction and Continuous Usage, and we found that user experience period played moderating effect in causal relationship. Therefore, new technology-based banking system is found that the determinants of continuous usage intention is different according to the user experience period. Conclusion: Present study shows that self-efficacy in via of user experience period, there is a need to emphasize that the main consideration factor new technology-based banking system. However, present study has some limitations to additionally research in the future.

Keywords

Acknowledgement

Supported by : 홍익대학교

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