Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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The Difference Analysis on the Preference and Desired Image of Skinny Jeans according to Demographic Characteristics

인구통계학적 특성에 따른 스키니 진의 선호도 및 추구이미지의 차이분석

  • Received : 2016.07.28
  • Accepted : 2016.09.09
  • Published : 2016.09.30
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Abstract

This study aims to draw the factors about the desired image of skinny jeans and to analyze the difference desired image, preference, and wearing satisfaction according to demographic characteristics. The data for this study were collected from men and women in their from 10s to 40s. This study used SPSS 20.0 for windows and factor analysis, t-test, one-way ANOVA were used to perform the statistical analysis on the survey data. The result showed that the desired image of skinny jeans was five. The difference results of skinny jeans according to demographic characteristics showed the significant difference in the comfortable and stylish image, the thin and long image, and the active image according to gender, in the bold and sensual image according to marital status, in the bold, comfortable, stylish, and sensual image according to age, in the bold image according to monthly income, and in the bold, thin, and sensual image according to occupation. The difference results about the preference of skinny jeans according to demographic characteristics showed that the groups of women, teenager, five millions won and over to six millions won in monthly income, owner-operators, service and production workers, office workers, middle and highschool students, and university students have the higher preference than the other groups. The difference analysis results about the wearing satisfaction of skinny jeans according to demographic characteristics showed that the groups of women, teenager, five millions won and over to six millions won in monthly income have higher wearing satisfaction than the other groups.

Keywords

References

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  1. 신체이미지와 쾌락적 쇼핑성향 및 스키니 진 구매 시 정보원 활용의 관계 연구 vol.21, pp.2, 2017, https://doi.org/10.12940/jfb.2017.21.2.16