Journal of Korean Library and Information Science Society (한국도서관정보학회지)

Korean Library and Information Science Society (한국도서관정보학회)
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An Analysis of Economic Value of Children's Library

어린이도서관의 경제적 가치 분석

  • 강미희 (전남대학교 문헌정보학과)
  • Received : 2016.02.20
  • Accepted : 2016.06.10
  • Published : 2016.06.30
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Abstract

This study is intended to check economic value of and factors influencing children's library. To this end, data on a total of 614 questionnaires to which parents among users of 6 children's libraries responded were collected. The results of analysis by contingent valuation method after selecting library fee per person as payment vehicle were as follows. First, willingness to pay was estimated to be a monthly average of KRW 9,243 per person. Second, it was shown that factors influencing willingness to pay included the frequency of utilization, satisfaction, the number of children per family, gender, age, and income and so on. Third, with regard to influence according to each factor, an additional unit in all the rest of factors except gender increased probability of willingness to pay such as the frequency of utilization(1.140), satisfaction(1.335), the number of children per family(1.417), age(1.124), income(2.426). On the other hand, in terms of gender, probability of willingness to pay was lower in female by 0.364 than in male. The implication of this study is that an interview is held with actual user and specific amount of money is presented regarding the economic value of children's library, which has been little known until now.

이 연구의 목적은 어린이도서관의 경제적 가치와 영향요인을 확인하는 것이다. 이를 위해 6개 어린이도서관의 이용자 중 부모를 대상으로 총 614부의 자료를 수집하였다. 개인당 월 이용료를 지불수단으로 채택하여 조건부가치측정법으로 분석한 결과는 다음과 같다. 첫째, 지불의사금액(WTP)은 1인당 월 평균 9,243원으로 추정되었다. 둘째, 지불의사금액에 영향을 미치는 요인은 이용빈도, 만족도, 자녀수, 성별, 나이, 소득 등으로 나타났다. 셋째, 요인별 영향력은 성별을 제외한 나머지 요인 모두 단위가 하나씩 증가할수록 이용빈도(1.140), 만족도(1.335), 자녀수(1.417), 나이(1.124), 소득(2.426) 등으로 지불의사확률이 높았다. 반면에 성별에서는 여성이 남성에 비해 0.364만큼 지불의사확률이 낮았다. 이 연구의 시사점은 현재까지 잘 알려지지 않았던 어린이도서관의 경제적 가치에 대해 실제 이용자를 직접 면담하여 구체적인 금액으로 제시한 점이라고 할 수 있다.

Keywords

Acknowledgement

Supported by : 한국연구재단

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