한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)

  • 제40권4호
  • /
  • Pages.631-640
  • /
  • 2016
  • /
  • 1225-1151(pISSN)
  • /
  • 2234-0793(eISSN)
한국의류학회 (The Korean Society of Clothing and Textiles)
권호 표지
DOI QR코드

DOI QR Code

중년 여성의 젊음추구와 미디어 외모정보관심, 미디어 접촉반응의 관계 -실제연령과 인지연령의 영향력 분석-

The Relation of Youth-pursuing, Media Appearance Information Interest, and Media Contact Response of Middle-aged Women -Influence of Chronological Age and Cognitive Age-

  • 투고 : 2015.10.06
  • 심사 : 2016.01.27
  • 발행 : 2016.08.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

The youth-pursing syndrome is especially amplified through a variety of media due to medical technology development, increases in social activities, and influence. This study discusses the relationship of youth-pursuing, media appearance information interest, and media contact responses focused middle-aged women. Data were collected from 245 females aged 40-65 in Seoul, Daejeon and Chungbuk area residents. The SPSS WIN 21.0 program analyzed the data by descriptive statistics, factor analysis, and regression analysis. Youth-pursuing derived social, psychological, and outward factors. Only an outward factor of these three dimensions influenced a significant media appearance information interest, and media contact response. The regression analysis results for chronological age and cognitive age, cognitive age influenced all variables significantly (three factors of youth-pursuing, media appearance information interest, and media contact response). But chronological age influenced significantly only the media appearance information interest. This study verified the relationship of youth-pursuing and media variables (media appearance information interest and media contact response).

키워드

참고문헌

  1. Ahn, S. H. (2011, March 24). 뉴시니어 세대의 3대 키워드 [Three keywords of new senior generation]. SERI 경영노트, 96. Retrieved December 18, 2012, from http://www.seri.org/db/dbReptV.html?g_menu=02&s_menu=0212&pubkey=db20110324001
  2. Baek, S. J. (2011). A study on variables of adolescent's appearance management behavior. Unpublished master's thesis, Chonnam National University, Gwangju.
  3. Bandura, A. (1977). Social learning theory (1st ed.). Upper Saddle River, NJ: Prentice-Hall.
  4. Barak, B., & Gould, S. (1985). Alternative age measures: A research agenda. Advances in Consumer Research, 12(1), 53-58.
  5. Barak, B., Mathur, A., Lee, K., & Zhang, Y. (2001). Perceptions of age-identity: A cross-cultural inner-age exploration. Psychology & Marketing, 18(10), 1003-1029. doi:10.1002/mar.1041
  6. Cho, M. H. (2002). A study on the effect on the advertisement of clothing sponsorship in television-by difference of recognition with consumer and marketer-. Unpublished master's thesis, Dong-A University, Busan.
  7. Guiot, D. (2001). Antecedents of subjective age biases among senior women. Psychology & Marketing, 18(10), 1049-1071. doi:10.1002/mar.1043
  8. Gwinner, K. P., & Stephens, N. (2001). Testing the implied mediational role of cognitive age. Psychology & Marketing, 18(10), 1031-1048. doi:10.1002/mar.1042
  9. Hong, B. S., Paik, I. S., Lee, E. J., & Park, S. H. (2007). The effect of media and appearance concern on appearance management of workers. Journal of the Korean Society of Clothing and Textiles, 31(4), 624-632. https://doi.org/10.5850/JKSCT.2007.31.4.624
  10. Hong, K. H. (2008). The influence of male college students' extent of mass media exposure on sociocultural attitude toward appearance and appearance orientation. Journal of the Korean Society of Clothing and Textiles, 32(7), 1149-1159. https://doi.org/10.5850/JKSCT.2008.32.7.1149
  11. Hong, K. H. (2010). The influence of middle aged women's TV media involvement on difference age, youth-pursuing clothing behaviors and fashion leadership. Journal of the Korean Society for Clothing Industry, 12(3), 310-317. https://doi.org/10.5805/KSCI.2010.12.3.310
  12. Hong, S. T., Kang, D. K., & Kim, M. J. (2007). Cognitive age: Its direct and mediating effects on consuming behaviors. Journal of the Korean Society for Clothing Industry, 18(3), 63-86.
  13. Im, H. K., & Ahn, G. H. (2011). An alysis on the fashion styles and the beauty elements of the middle aged actresses in TV drama-'I Hate You but Once Again(2009)', 'Home Sweet Home(2010)', 'Midus(2011)'-. Journal of the Korean Society of Design Culture, 17(2), 518-527.
  14. Jang, E. J., & Yoo, H. S. (2011). Cognitive ages and body images of Korean adults in their 40s and 50s. Journal of the Korean Society for Clothing Industry, 13(5), 769-777. https://doi.org/10.5805/KSCI.2011.13.5.769
  15. Jeong, Y. C. (2015, April 15). 스마트폰 보급 확산과 세대간 미디어 이용 특징 변화 [Intergenerational changes in media use and spread of smart phones]. KISDI STAT Report, 15-01. Retrieved October 26, 2015, from http://m.kisdi.re.kr/mobile/repo/stat_view.m?key1=13621&selectPage=7
  16. Jun, J. H. (2014). Influence of youth-pursuing on appearance concern and appearance management behavior-Focus on middle-aged women-. Journal of the Korean Society of Clothing and Textiles, 38(5), 705-717. doi:10.5850/JKSCT.2014.38.5.705
  17. Jun, J. H., & Lee M. S. (2014). Media involvement on appearance evaluation, appearance stress, and appearance management behavior. Journal of the Korean Society of Clothing and Textiles, 38(4), 518-527. doi:10.5850/JKSCT.2014.38.4.518
  18. Kang, C. G. (2012, February 9). 화장품: 하이테크와 감성의 접목 [Cosmetic: Combined with high-tech and the sensitivity]. SERI 경영노트, 138. Retrieved February 23, 2013, from http://www.seri.org/db/dbReptV.html?g_menu=02&s_menu=0212&pubkey=db20120209001
  19. Kim, A., Lee, S. G., & Koh, A. R. (2006). Effects of media involvement, body satisfaction and self-esteem on the appearance management behavior of preteen boys and girls. Journal of the Korean Society of Clothing and Textiles, 30(11), 1538-1549.
  20. Kim, D. H. (2015, August 28). 노화, 막을 순 없어도 늦출 순 있다 [Aging, it can be prevented without delay]. The Hankook-Ilbo. Retrieved October 26, 2015, from http://www.hankookilbo.com/v/41a962b48a37476ba51421b7bb447508
  21. Kim, E. H. (2011, March 28). '쇼핑 큰손' 5060 뉴시니어를 모셔라 ['Big shopper' 5060 serve the new senior]. The Hankyoreh. Retrieved January 10, 2016, from http://www.hani.co.kr/arti/economy/consumer/470322.html
  22. Kim, M. Y. (2015). Use of fashion information sources and fashion store selection criteria based on the subjective age of new senior consumers. Journal of the Korean Society of Fashion Design, 15(1), 91-107.
  23. Kim, N. H. (2010). A study on beauty trend and reception behavior under baby face fever - Focusing on make-up and cosmetics industry -. Unpublished master's thesis, Seokyeong University, Seoul.
  24. Kim, N. M. (2015). A study on the self-esteem, appearance satisfaction, and clothing benefits pursuit of middle-aged consumers according to the gap between subjective age and real age. Unpublished master's thesis, Dongduk Women's University, Seoul.
  25. Kim, S. W., & Lee, Y. R. (2012). What is beauty? -The aesthetic cognition of Korean women in their 20s and 30s-. Journal of Consumer Studies, 23(2), 351-382.
  26. Lee, H. S., & Lim, J. H. (2008). Structural equation modeling with AMOS 7.0. Paju: Bobmunsa.
  27. Lee, J. H., & Kim, S. W. (2012). Qualitative research on Korean baby-boomer generation middle-aged women's attitude toward their lives-Based on middle-class Seoul residents-. Asia Marketing Journal, 14(2), 127-156.
  28. Lim, J. (2012). A study on the purchasing practice and satisfaction of down-aging clothes for the females in their 40s-50s. Journal of the Korean Society for Clothing Industry, 14(3), 423-429. doi:10.5805/KSCI.2012.14.3.423
  29. Paik, I. S. (2007). The effect of the social comparison against appearance management working people's appearance information conjugate . appearance management and fashion product purchases. Unpublished doctoral dissertation, Chung-Ang University, Seoul.
  30. Park, K. (2012). Correlations among cognitive age, sociocultural attitudes towards appearance, and appearance management behavior. Journal of the Korean Society of Clothing and Textiles, 36(7), 756-766. doi:10.5850/JKSCT.2012.36.7.756
  31. Park, S. K. (2014). The effect of media involvement and appearance satisfaction on plastic surgery related attitudes and intentions-Focusing on gender and age-. Journal of the Korean Society of Fashion Design, 14(4), 101-116.
  32. Ryee, J. I., & Kim, H. R. (2000). The effect of product placement (PPL) on TV program. Korean Journal of Journalism & Communication Studies, 2, 182-201.
  33. Ryu, J. E. (2006). Cognitive age of Korean women in the 40s and 50s. Unpublished master's thesis, Sookmyung Women's University, Seoul.
  34. Seo, E. H., & Youn, G. (2000). Relationships between subjective age identification and life satisfaction and health concerns. Korean Journal of Research in Gerontology, 9, 131-148.
  35. Stephens, N. (1991). Cognitive age: A useful concept for advertising? Journal of Advertising, 20(4), 37-48. doi:10.1080/00913367.1991.10673353
  36. Yoo, H. A. (2014). Qualitative research of middle-aged women's ideal body seeking behavior. Unpublished master's thesis, Sungkyunkwan University, Seoul.
  37. Yoon, Y. K. (2000). A review of subjective age perception. Korean Journal of Psychology, 19(1), 61-78.
  38. Wilkes, R. E. (1992). A structural modeling approach to the measurement and meaning of cognitive age. Journal of Consumer Research, 19(2), 292-301. doi:10.1086/209303
  39. Woo, S. B., & Park, E. A. (2008). 1318, 실버의 소비와 구매행태 [Consumption and purchasing behavior of silver, 1318]. AD Information, January, 81-83.