DOI QR코드

DOI QR Code

기업의 ICT융합 클러스터 참여 촉진 요인에 관한 연구

A Study on Factors Influencing on Companies' ICT-Convergence Cluster Participation

  • 김용영 (건국대학교 경영경제학부) ;
  • 김미혜 (충북대학교 컴퓨터공학과)
  • Kim, Yong-Young (Division of Business Administration and Economics, Konkuk University) ;
  • Kim, Mi-Hye (Department of Computer Engineering, Chungbuk National University)
  • 투고 : 2016.06.07
  • 심사 : 2016.08.20
  • 발행 : 2016.08.28

초록

ICT융합은 창조경제를 추진함에 있어서 기존 산업 및 제품과 서비스에 고부가가치를 창출할 수 있는 기회를 제공하기 때문에, 중요한 수단으로 인식되고 있다. 현재까지 연구는 ICT융합 클러스터에 참여하는 기업에 대한 세부적인 지원 정책 보다는 Porter의 다이아몬드 모델에 의존하여 ICT융합 클러스터의 전략을 포괄적으로 살펴보는데 중점을 두어 왔다. 본 연구에서는 AIDA(Attention, Interest, Desire, Action) 모델에 기반을 두고 비(非)R&D 분야의 정책적 지원이 기업의 ICT융합 클러스터에 대한 관심과 참여 의사를 이끄는 지 여부를 검증하였다. 충북지역에 위치한 중소기업을 대상으로 2주 동안 온라인 설문을 통해 수집한 181부를 바탕으로, 기술 지원, 참여여건 지원, 사업화 지원 등 비R&D 정책지원 요인이 기업의 ICT융합 클러스터 사업에 대한 관심과 참여의사에 차례로 정(+)의 영향을 준다는 점을 실증하였다. 본 연구의 결과는 AIDA 모델을 정부와 기업 간 상황(G2B)에 적용하여 정부 정책의 홍보와 기업의 관심 유도를 검증하였다는 점에서 의의가 있다. 향후 비R&D 부분에 대한 정책적 지원이 국가정책사업에 대한 기업의 관심과 참여 의사를 이끌어 내는 지 여부를 AIDA 모델을 활용하여 살펴볼 필요성이 있다.

ICT-convergence cluster is considered as critical policy means because it can create higher value-added products and services in the era of creative economy. Previous research has focused on comprehensive ICT-convergence cluster strategy based on Porter's diamond model. This paper adopted AIDA(Attention, Interest, Desire, Action) model and investigated a specific domain of government supporting policies related to non-R&D support. For two weeks, we gathered and analyzed 181 data from companies located in Chungbuk province. The results showed that support for technology, commercialization, and participation conditions positively leads to companies' interest in ICT-convergence cluster, which, in turn, makes positive impact on their intention to participate in it. It is significant that this paper verified AIDA model in the Government-to-Business(G2B) context. Future research will need to adapt AIDA model to national projects.

키워드

참고문헌

  1. S. Sohn, Y. Lee, J. Bae, J. Kim, & J. Ko, "Local ICT Industry Ecosystem Building Process Development," Gwangju Studies, pp. 53-61. 2014
  2. Ministry of Trade, Industry and Energy, A Strategy of IT Convergence Diffusion. 2010.
  3. NIPA News, National IT Industry Promotion Agency, 2012.
  4. H. Yoo, J. Kim, S. Jun, J. Seo, & J. Yoo, "Study on the Selection Method of the Focused Supporting Industries for the Maximization of SMEs' Technological Innovation," Journal of Korea Technology Innovation Society, Vo.16, No. 1, 41-62, 2013.
  5. M.E. Porter, The Competitive Advantage of Nations, Free Press, New York, 1990.
  6. M. Kim, J. Park, & Y. Cho, “Current Trends and Industrial Strategies of IT Convergence,” Electronics and Telecommunications, Vol. 25, No. 1, pp. 1-10, 2010.
  7. C. Park, "Empowering Factor of IT Convergence Industry in Korea," Journal of Digital Convergence, Vo.10, No. 1, pp. 147-154, 2012.
  8. N. Rosenberg, “Technological Change in the Machine Tool Industry, 1840-1910,” The Journal of Economic History, Vol. 23, No. 04, pp. 414-443, 1963. https://doi.org/10.1017/S0022050700109155
  9. J. Choi, Y. Cho, & S. Jung, Measuring Technology Convergence and Analyzing Trend Using Patent Materials, Korea Institute for Industrial Economics & Trade, Issue Paper 2013-316.
  10. H. Han, “An Exploratory Study on Paradigms, Policies in the Digital Convergence Era,” Journal of Digital Convergence, Vol. 10, No. 1, pp. 455-461, 2012.
  11. S. Noh, & K. Bang, “A Study on Creative Industry Development Vision Based on Digital Contents,” Journal of Digital Convergence, Vol. 10, No. 2, pp. 47-53, 2012. https://doi.org/10.14400/JDPM.2012.10.2.047
  12. H. Suh, & S. Park, “Study on the Innovation Acceptance Characteristics for Digital Convergence Products,” Journal of Digital Convergence, Vol. 9, No. 4, pp. 51-67, 2011.
  13. H. Kim, & S. Park, Analysis on Convergence R&D State and Activation Plan, Korea Institute of S&T Evaluation and Planning Issue Paper 2015-024.
  14. D. Kim, K. Park, & K. Min, “A study on Smart Water Grid through IT Convergence,” Journal of Digital Convergence, Vol. 11, No. 7, pp. 51-67, 2013. https://doi.org/10.14400/JDPM.2013.11.7.051
  15. S. Kim, ICT Convergence Market State and Future, 2015.
  16. J. Im, Y. Kim, & S. Chung, “A Case Study on the Development of an ICT Convergence Innovation Cluster for Creative Economy,” Journal of Korea Technology Innovation Society, Vol. 17, No. 1, pp. 1-24, 2014.
  17. J. Moon, & K. Lee, “A study of Cluster Characteristics of NamDong in Incheon to the Effectiveness of a Firm,” Journal of Digital Convergence, Vol. 9, No. 5, pp. 193-202, 2011.
  18. OECD, Boosting Innovation, 1999.
  19. M.E. Porter, Cluster of Innovation, 2001, pp. 77-90.
  20. M.E. Porter, “Clusters and the New Economics of Competition,” Harvard Business Review, Vol. 76, No. 6, pp. 77-90, 1999.
  21. OECD, Innovative Clusters, 2001.
  22. D. Yim, “Innovation Cluster of Indian Software Industry : Is It Evolved or Developed?,” Journal of Korea Technology Innovation Society, Vol. 5, No. 2, pp. 167-188, 2002.
  23. M. Kim, W. Cho, H. Jin, Y. Kim, & C. Lee, “Porter's Diamond Model-Based Competitiveness Analysis of the Korean Hog Industry,” Studies on Agricultural Economy, Vol. 51, No. 4, pp. 49-74, 2010.
  24. J. Jung, “A Competitiveness Analysis Between Korean and American Movie Industry Using Generalized Double Diamond Model,” Journal of CEO and Management Studies, Vol. 11, No. 2, pp. 89-113, 2008.
  25. C. Park, "Development and Leading Strategy of Future IT Convergence Industry" Journal of Digital Convergence, Vol. 9, No. 5, pp. 89-98, 2011.
  26. R.J. Lavidge, & G.A. Steiner, “A Model For Predictive Measurements of Advertising Effectiveness,” Journal of Marketing, Vol. 25, No. October, pp. 59-62, 1961. https://doi.org/10.2307/1248516
  27. M.B. Jensen, & A.L. Jensen, “Low Attention Advertising Processing in B2B Markets,” Journal of Business & Industrial Marketing, Vol. 22, No. 5, pp. 342-348, 2007. https://doi.org/10.1108/08858620710773477
  28. L. Hall, & M. Wickham, “Organizing IMC Roles and Functions in the Business-to-Business Network Environment,” Journal of Marketing Communications, Vol. 14, No. 3, pp. 193-206, 2008. https://doi.org/10.1080/13527260701789775
  29. M. Wickham, & L. Hall, “An Examination of Integrated Marketing Communications in the Business-to-Business Environment,” Journal of Marketing Communications, Vol. 12, No. 2, pp. 95-108, 2006. https://doi.org/10.1080/13527260600615600
  30. M. Enjolras, D. Galvez, M. Camargo, & L. Morel, "Supporting SME's IP Capabilities," World Patent Information, Vol. 40, pp. 21-29, 2015. https://doi.org/10.1016/j.wpi.2014.11.001
  31. Defense Agency for Technology and Quality, Technology Dictionary on Defense Technology, 2011.
  32. B. Lee, H. Seo, S. Lee, & J. Kim, “Analyzing Effects of Government Promoting Policies for IPTV Adoption,” Journal of Information Processing Systems D, Vol. 17-D, No. 3, pp. 233-244, 2010.
  33. C. Fornell, & D.F. Larcker, “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error,” Journal of Marketing Research, Vol. 18, No. 1, pp. 39-50, 1981. https://doi.org/10.2307/3151312
  34. J.C. Nunnally, & I.H. Bernstein, Psychometric Theory(3rd ed.), McGraw-Hill, New York, 1994.
  35. J.D. Thompson, Organizations in Action, Transaction Publishers, New Brunswick, 2011.
  36. W.W. Chin, “Issues and Opinion on Structural Equation Modeling,” MIS Quarterly, Vol. 22, No. 1, pp. 52-104, 1998.
  37. D. Gefen, D.W. Straub, & M.-C. Boudreau, “Structural Equation Modeling and Regression,” Communications of the Association for Information Systems, Vol. 4, No. 7, pp. 1-77, 2000.
  38. J.-B.E.M. Steenkamp, & H.C.M. van Trijp, “The Use of LISREL in Validating Marketing Constructs,” International Journal of Research in Marketing, Vol. 8, No. 4, pp. 283-299, 1991. https://doi.org/10.1016/0167-8116(91)90027-5
  39. W.W. Chin, & A. Gopal, “Adoption Intention in GSS,” SIGMIS Database, Vol. 26, No. 2-3, pp. 42-64, 1995. https://doi.org/10.1145/217278.217285
  40. R.F. Falk, & N.B. Miller, A Primer for Soft Modeling, University of Akron, Akron, OH, 1992.