Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Conceptual Framework for the Personalization of Public Administration Services

공공행정서비스의 맞춤화 구현방안 연구

  • Received : 2016.07.01
  • Accepted : 2016.08.20
  • Published : 2016.08.28
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Abstract

As the Internet is becoming more socialized, Korean government, publishing a slogan, Government 3.0, has recently began to find a way to deliver its administration services to the public in more personalized manner. Policy directions to implement this advanced idea, are however still at large, primarily because of the vague nature of 'personalized'. This study, therefore, explores the possibility of getting public administrative services closer to personalization. To achieve this objective, this study attempts to develop a integrative framework of classifying the administration services to the public, based on two dimensions - the degree of citizen-oriented and the degree of government-driven, both of which are perhaps key determinants of personaliztion of services. For each quadrant of the framework, key features, characteristics, and conditions to be met are explained and followed by exemplary cases and policy implications.

인터넷의 사회화가 심화됨에 따라 최근 우리나라도 '정부3.0'을 기치로 맞춤서비스를 국민에게 제공할 수 있는 방안을 적극 모색하고 있다. 정부의 공공서비스는 크게 데이터서비스와 행정서비스로 구분되는데, 본 연구는 후자에 초점을 두고 있다. 데이터의 경우 플랫폼서비스로 가능하지만, 행정의 경우는 맞춤의 정수인 개인화 서비스가 사실상 불가능하기 때문이다. 더욱이 행정의 맞춤서비스라는 개념이 모호하여 이를 구현하기 위한 구체적 방안이 마련되지 못하고 있다. 따라서 본 연구에서는 '맞춤'에 대한 개념적 고찰에 근거하여 서비스의 수요자 지향성(Degree of Citizen-Oriented)과 공급자 주도성(Degree of Government-Driven) 등 두 가지 기준으로 행정서비스 분류 틀을 개발하고 각 분면별 특성과 구현요건을 제시하였다. 이와 함께 행정서비스의 개인화 수렴조건을 '3V', 즉 연계성 (Versatile), 선택성(Variety), 신속성(Velocity) 등 세 가지로 제시하고 분류 틀의 서비스 유형별 개인화 수렴조건이 어떻게 충족될 수 있는지에 대한 설명과 개념적 사례, 그리고 정책적 시사점을 논의하였다.

Keywords

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