Journal of the Korean Society of Costume (복식)

The Korean Society of Costume (한국복식학회)
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Effects of Contemporary Cultural Apparel Attributes on Consumer Response towards Consumer Behavior

현대적 문화 의류상품 속성에 따른 소비자 반응과 소비자 행동

  • Chae, Heeju (Culture and Design Management, Underwood International College, Yonsei University) ;
  • Lee, Soyeon (Dept. of Clothing and Textiles, Yonsei University) ;
  • Ko, Eunju (Dept. of Clothing and Textiles, Yonsei University)
  • 채희주 (연세대학교 언더우드 국제대학 문화디자인경영학과) ;
  • 이소연 (연세대학교 의류환경학과) ;
  • 고은주 (연세대학교 의류환경학과)
  • Received : 2016.02.12
  • Accepted : 2016.08.03
  • Published : 2016.08.31
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Abstract

Within globalization of fashion business Korean culture is affecting fashion business. Although Korean culture is creating new content and economic value presently, the research on Korean fashion culture has been limited. Therefore, this study has identified attributes influencing cognitive, affective response as well as consumer preference and purchase towards contemporary Korean culture clothing. This study aims to do the following: (1) examine the effect of the identified contemporary cultural apparel product attributes on cognitive, affective response (2) Analyze the effect of cognitive, affective response on preference and purchase intention (3) Determine the relationship between preference and purchase intention. This study result defines the importance of studying contemporary cultural apparel product attributes for better fashion marketing business in the fashion and cultural field to attract consumers.

Keywords

References

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