벤처창업연구 (Asia-Pacific Journal of Business Venturing and Entrepreneurship)

  • 제11권3호
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  • Pages.17-25
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  • 2016
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  • 1975-7557(pISSN)
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  • 2671-9509(eISSN)
한국벤처창업학회 (The Korean Society of Business Venturing)
권호 표지

연쇄창업의 행태와 성과에 대한 실증연구: ICT 창업초기 벤처기업을 대상으로

The Differences in Strategic Behaviors and Economic Performances Between Serial and Novice Entrepreneurs

  • Jo, Yuri (ICT Strategy Research Division, Korea Information Society Development Institute)
  • 투고 : 2016.01.25
  • 심사 : 2016.05.31
  • 발행 : 2016.06.30
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초록

본 연구에서는 ICT(Information and Communications Technologies) 분야의 창업초기 벤처기업 300개에 대한 설문조사를 통해 국내 벤처생태계에서 연쇄창업의 현황, 행태, 성과에 대하여 분석하였다. 연구결과, 국내 연쇄창업의 비율은 약 18.7%였으며, 창업활동년수는 평균 약 8년, 연쇄창업가 중 약 80%는 같은 업종에서 재창업하였다. 연쇄창업은 신진창업보다 여러 명이 공동으로 팀을 이루어 창업하는 비중이 높고, 더 큰 규모로 시장에 진입하며, 대량생산으로 시장점유율을 높이는 경영전략을 더 중시하는 것으로 나타났다. 협력 상대로 공급 업체, 수요업체의 비중이 신진창업보다 높았으며, 정부와의 협력 비중은 낮았는데 정부로부터 자금지원을 받기보다 판로와 마케팅에 대한 지원을 받는 비율이 신진창업보다 높게 나타났다. 설립 첫해 당기순이익으로 재무적 성과를 회귀분석한 결과, 연쇄창업시에 공동창업하는 경우 재무적 성과가 상승하였으며, 업종을 변경하는 경우에는 성과가 하락하였다.

This study aims to empirically examine serial entrepreneurship in Korea. Using the ICT startups survey data, I compare serial entrepreneurs with their novice counterparts in terms of business behaviors and performances. I found that serial entrepreneurs are more likely than novice ones to co-found a business with other entrepreneurs, enter a market with relatively large assets and expand their business into overseas market. They tend to put more importance on large-scale production and expansion strategy than first-time entrepreneurs. They are more likely to cooperate with suppliers and customers but less likely with the governments. From their experience of founding and operating businesses, the findings suggest that serial entrepeneurs are more market-oriented and more capable of managing internal human relations and external network of supply chain. Consequently, serial entrepreneurs show stronger early financial performance than novice entrepreneurs especially when they team up to found a business.

키워드

참고문헌

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