Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A study on way-finding information design of Seoul metropolitan subway -Focused on Bus transfer information-

수도권 지하철 길 찾기 정보 디자인 연구 -연계버스안내를 중심으로-

  • Yun, So-Hee (Dept. of Digital media design, Hongik Univ., International Design School for Advanced Studies) ;
  • Kim, Seung-In (Dept. of Digital media design, Hongik Univ., International Design School for Advanced Studies)
  • 윤소희 (홍익대학교 국제디자인전문대학원 디지털미디어디자인전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원 디지털미디어디자인전공)
  • Received : 2016.05.31
  • Accepted : 2016.07.20
  • Published : 2016.07.28
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Abstract

This study is to improve the design of bus transfer information that can be substantially used. This study has been processed using the following steps. First, I tried to define the information design and way-finding information design. Secondly, I have researched several case studies, and considered solutions. Finally, I evaluated way-finding maps through pair-wise comparisons, and drew needs through an interview. As the result of this research, there were some problems in font size, improper space between letters and non-consistent information. To solve these problems, the information has to be clear using easy symbols to be well-recognized by citizens. Also, the font size needs to be decided by a calculation of minimum legible size of letters. Lastly, a value contrast between a background color and a letter color needs to be applied more than 70 percent for better visibility. The study is expected to be used as a reference which helps informational design to be developed.

본 연구는 이용자들이 지하철 하차 후, 환승 버스정류장까지 올바르게 길을 찾을 수 있도록 연계버스안내의 정보 디자인을 개선하는 데 목적이 있다. 연구 과정은 크게 세 단계로 진행하였다. 첫째, 문헌연구를 통해 정보 디자인과 길 찾기 정보 디자인에 대한 정의와 길 찾기 정보의 가장 효과적인 전달 방법을 알아보았다. 둘째, 국내외 사례조사로 문제점의 개선방안을 고찰하였다. 셋째, 쌍대비교법으로 길 찾기 지도를 평가하고, 인터뷰를 통해 이용자 요구를 도출하였다. 연구 결과 연계버스안내도의 활자 크기와 글자 간의 간격 그리고 일관성이 없는 정보와 표기로 정보 전달에 문제가 있었고, 다음과 같은 해결방안을 제시하였다. 먼저 정보구성의 일관성을 유지하고 심벌을 활용하여 불특정 다수의 이용자가 쉽게 인지할 수 있도록 한다. 그리고 활자는 최소판독 가능 거리 식으로 값을 산출하고, 색상은 바탕색과 글자색의 명도 대비를 70% 이상으로 적용하여 가시성을 높인다. 본 연구를 통해 향후 공공장소를 위한 정보 디자인의 개선과 발전에 도움이 되는 참고 자료로 활용될 것으로 기대한다.

Keywords

Acknowledgement

Grant : BK21플러스

Supported by : 홍익대학교

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