Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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An Analysis on the Visualization of the Online Newspaper : Focusing on the dependent Online Newspaper and Naver News

온라인신문의 시각화에 대한 분석: 종속형 온라인신문과 네이버 뉴스를 중심으로

  • 박광순 (청주대학교 신문방송학과)
  • Received : 2016.04.27
  • Accepted : 2016.07.20
  • Published : 2016.07.28
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Abstract

This study aims at grasping the degree of change on the layout of newspaper through the analysis on the visualization of the Online Newspaper. It was analyzed on the basis of six dependent Online Newspapers. Six news companies' home pages and NAVER news homepage were compared and analyzed. As a result of the analysis, it has been found that the layout of the Online Newspaper has been changed rapidly through the visualization. Especially, the visualizations of some Online Newspaper have already reached the high level, and those of other newspapers are also under way rapidly. The visualization of the Online Newspaper is going on in the way that the size of images and the number of times of their being used in the news stories are increasing. Consequently, the visualization of the Online Newspaper follows the course of that of paper-based newspaper, and the relative importance of 'a newspaper that sees with an eye' to 'a newspaper that reads with an eye' grows bigger and bigger.

본 연구는 온라인신문의 시각화에 대한 분석을 통해 지면변화의 정도를 파악하기 위해 실시되었다. 분석은 종속형 온라인신문인 조선, 동아, 중앙, 한겨레, 경향, 한국일보 등 6개 언론사닷컴 홈페이지와 네이버의 뉴스섹션에서 이들 신문의 홈페이지를 비교분석 하였다. 신문지면의 시각화에 대한 분석은 이미지에 한정하였다. 각 신문 간 시각화의 차이를 파악하기 위해 모든 이미지가 지면에서 차지하는 면적의 크기를 산출하여 비교하였다. 분석결과 현재 온라인신문은 초기 단계의 문자 텍스트 일색이었던 것에 비해 점진적으로 이미지 사용 증가에 따라 시각화가 크게 향상되었음을 파악할 수 있었다. 또한 한정된 지면에서 이와 같은 이미지 사용의 증가로 제목 중심의 뉴스기사 수가 크게 감소된 사실도 알 수 있었다. 특히 일부 온라인신문의 경우 다른 신문들에 비해 이미지를 매우 크게 활용하면서 뉴스기사의 수를 적게 게재하고 있었다. 또 다른 특정 신문의 경우 1차 자료수집 시기에는 지면의 모든 뉴스기사가 사진기사로 구성되었으나 2차 시기에는 소수의 제목기사와 함께 구성되고 있었다. 결론적으로 온라인신문은 종이신문이 오랜 기간에 걸쳐 시각화를 통해 '읽는 신문'에서 '보는 신문'으로 전환된 것처럼 시각화 수준이 더욱 향상될 것이다.

Keywords

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