Journal of the Korean Society of Costume (복식)

The Korean Society of Costume (한국복식학회)
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Analysis of Vogue Magazine on Forms of Image Expression and Utilization of Model Poses in Fashion Photos

패션매거진 Vogue의 패션사진에 나타난 이미지 표현형식 및 모델 포즈의 활용유형 분석

  • Kim, Young-Min (Dept. of Design, Graduate School, Chung-Ang University) ;
  • Kim, Young-Sam (Dept. of Fashion Design, College of Arts, Chung-Ang University)
  • 김영민 (중앙대학교 일반대학원 디자인학과) ;
  • 김영삼 (중앙대학교 예술대학 디자인학부 패션디자인전공)
  • Received : 2016.03.22
  • Accepted : 2016.05.09
  • Published : 2016.06.30
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Abstract

The study aims to examine the forms of 'image expression' and utilization of model poses in fashion photos, and to delve into the characteristics and the intents that make certain model poses effective in expressing an image. The study used the fashion photos in the fashion magazine, Vogue, to analyze the different model poses used to express different images. The results are as follows. First, image expression forms in fashion photos were categorized into 'direct product suggestion expression form', 'sensual image expression form', 'sexual image expression form', 'story telling expression form', 'everyday situation expression form', and 'fantastic image expression form'. The different utilization types of model poses were categorized into 'type utilizing intangible elements', 'type utilizing complicated elements', 'type utilizing living organisms', 'type utilizing props', 'type utilizing clothes', 'type utilizing location', 'type utilizing accessories', and 'type utilizing products'. Second, the most common expression form for fashion photos used in advertisements was the 'direct product suggestion expression form', which was followed by the sensual image expression form. The most popular form used in the editorial fashion photos was the direct suggestion product expression form, which was followed by the story telling expression form. Third, the most common model pose type for direct product suggestion form was the 'type utilizing product'. Fourth, 'direct product suggestion expression form' was mostly used in editorial fashion photos. The most common utilization types of model poses were 'type utilizing clothes', 'type utilizing props', and 'type utilizing place'.

Keywords

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