Journal of Internet of Things and Convergence (사물인터넷융복합논문지)

The Korea Internet of Things Society (한국사물인터넷학회)
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The Increase of Consumer Activeness in Multi-dimensional Communication Network

입체화된 커뮤니케이션 네트워크에서의 소비자 능동성 증가에 관한 연구

  • Choi, Min-Wook (Department of Advertising & Public Relations, Namseoul University)
  • 최민욱 (남서울대학교 광고홍보학과)
  • Received : 2015.12.08
  • Accepted : 2016.03.05
  • Published : 2016.03.31
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Abstract

This study aims to analyze the change in communication after the advent of internet in the viewpoint of multi-dimensional communication network, Especially this study tried to explain that the multi-dimensional communication network leads to p luralization of society. And it analyzed the increase of consumer activeness in commercial communication in multi-dimensional communication network.

본 논문은 '커뮤니케이션 네트워크의 입체화' 관점에서 인터넷 등장 이후 사회의 여러 커뮤니케이션 변화 현상들의 설명을 시도하였다. 특히 '커뮤니케이션 네트워크의 입체화'라는 변화가 사회의 다원화를 촉진한다는 논지를 전개해보았다. 또한 본 연구의 주제로서 입체화된 커뮤니케이션 네크워크에서 진행되는 상업적 커뮤니케이션에서 소비자 능동성 증가 현상에 대해 살펴보았다.

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