Journal of the Korean Data and Information Science Society

The Korean Data and Information Science Society (한국데이터정보과학회)
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A study on demand forecasting for Jeju-bound tourists by travel purpose using seasonal ARIMA-Intervention model

계절형 ARIMA-Intervention 모형을 이용한 여행목적 별 제주 관광객 수 예측에 관한 연구

  • Song, Junmo (Department of Computer Science and Statistics, Jeju National University)
  • 송준모 (제주대학교 전산통계학과)
  • Received : 2016.04.20
  • Accepted : 2016.05.21
  • Published : 2016.05.31
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Abstract

This study analyzes the number of Jeju-bound tourists according to travellers' purposes. We classify the travellers' purposes into three categories: "Rest and Sightseeing", "Leisure and Sport", and "Conference and Business". To see an impact of MERS outbreak occurred in May 2015 on the number of tourists, we fit seasonal ARIMA-Intervention model to the monthly arrivals data from January 2005 to March 2016. The estimation results show that the number of tourists for "Leisure and Sport" and "Conference and Business" were significantly affected by MERS outbreak whereas arrivals for "Rest and Sightseeing" were little influenced. Using the fitted models, we predict the number of Jeju-bound tourists.

본 연구에서는 제주를 방문하는 관광객 수를 여행목적 별로 분석하였다. 여행목적은 "휴양 및 관람", "레저 및 스포츠", 그리고 "회의 및 업무"를 위한 여행으로 구분되어 있으며, 2005년 1월부터 2016년 3월까지 자료를 이용하였다. 2015년 5월에 발생한 메르스 (MERS, 중동호흡기증후군) 사태의 영향을 반영하기 위하여 계절형 ARIMA-Intervention 모형을 이용한 개입분석을 수행하였다. 분석결과 메르스사태는 "레저 및 스포츠"와 "회의 및 업무"를 목적으로하는 관광객 수에 6월 한 달간 영향을 끼친 것으로 나타났으며, 이로 인하여 이 기간 동안 30%에서 40% 정도의 관광객이 감소한 것으로 추정되었다. 반면, "휴양 및 관람"에서는 메르스사태의 영향이 유의하지 않은 것으로 나타났다. 본 결과를 토대로 향후 1년의 월별 관광수요를 예측하여 보았다.

Keywords

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