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A Study on deciding optimal price of Bioinformatics services

바이오인포매틱스(Bioinformatics) 서비스의 적정가격 산정에 관한 연구

  • Choi, Won-Hoon (Div. of Global Business Service, IBM Korea) ;
  • Kang, Kyung-Sik (Department of Industrial Management Engineering, MYONGJI University)
  • 최원훈 (비즈니스 서비스, 한국 IBM) ;
  • 강경식 (명지대학교 산업경영공학과)
  • Received : 2016.01.14
  • Accepted : 2016.03.23
  • Published : 2016.03.31

Abstract

Bioinformatics service is very new and emerging in market that provides information such as whether or not occurrence of a particular disease through the base of DNA(Deoxyribonucleic Acid) & RNA(Ribo Nucleic Acid) sequence analysis. Recently, interest growing rapidly in utilization of the industrial purpose, but provision of commercialization like pricing and service packaging is not enough to go to market. For go-to-market, firstly refine the services and perform cost calculation of services in cost-plus method then estimate consumer utility by conducting conjoint analysis. Collectively, with cost and consumer utility result, optimal service price can be calculated.

Keywords

References

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