Informatization Policy (정보화정책)

National Information Society Agency (한국지능정보사회진흥원)
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What Motivates Users to Upgrade the Operating Systems?

운영체제 업그레이드 의도에 관한 연구: 마이크로소프트 윈도우 사용자를 중심으로

  • Received : 2015.11.27
  • Accepted : 2016.02.29
  • Published : 2016.03.31
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Abstract

This study discusses the operating systems upgrade to motivation of windows users. To discuss this issues, research hypotheses were set based on Unified Theory of Acceptance Use of Technology(UTAUT) and Theory of Reasoned Action(TRA). The data were collected from undergraduate students. Total of 199 data were used for the analysis. The results of the analysis were summarized into two ways. first, performance expectancy and effort expectancy has a positive influence on attitude towards upgrade the operating systems. Second, social influence, facilitating conditions, and attitude had a positive influence on intention towards upgrade the operating systems. Thus, when users perceived a high degree of performance expectancy, effort expectancy, social influence, and facilitating conditions towards upgrade the operating systems, they evaluated more positively the upgrade the operating systems.

본 연구는 윈도우 사용자가 구 버전의 운영체제를 상위 버전으로 업그레이드하는 동기에 대해 논의한다. 본 연구문제를 논의하기 위해 통합기술수용이론(UTAUT)과 합리적 행위이론(TRA)을 바탕으로 연구가설을 구성했다. 대학생을 대상으로 199부의 데이터를 수집해 분석에 이용했다. 분석결과는 두 가지로 요약된다. 첫째, 성과기대와 노력기대는 운영체제 업그레이드 태도에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 사회적 영향과 용이한 조건, 그리고 태도는 운영체제 업그레이드 의도에 긍정적인 영향을 미쳤다. 따라서 사용자의 성과기대, 노력기대, 사회적 영향, 그리고 용이한 조건 인식이 높을수록 상위 버전으로 업그레이드하고자 하는 의도는 더욱 긍정적으로 평가한다고 볼 수 있다.

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References

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